Works matching IS 00222437 AND DT 2007 AND VI 44 AND IP 3
Results: 15
The Shopping Momentum Effect.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 370, doi. 10.1509/jmkr.44.3.370
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- Article
Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 410, doi. 10.1509/jmkr.44.3.410
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- Article
Interfirm Monitoring, Social Contracts, and Relationship Outcomes.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 425, doi. 10.1509/jmkr.44.3.425
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- Article
Decomposition of the Sales Impact of Promotion-Induced Stockpiling.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 450, doi. 10.1509/jmkr.44.3.450
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- Article
Preference Fluency in Choice.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 347, doi. 10.1509/jmkr.44.3.347
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- Article
To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice Decisions.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 490, doi. 10.1509/jmkr.44.3.490
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- Article
Mental Simulation and Preference Consistency over Time: The Role of Process- Versus Outcome-Focused Thoughts.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 379, doi. 10.1509/jmkr.44.3.379
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- Article
Thinking Inside the Box: Why Consumers Enjoy Constrained Creative Experiences.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 357, doi. 10.1509/jmkr.44.3.357
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- Article
Journal of Marketing Research.
- Published in:
- 2007
- Publication type:
- Other
Bounded Rationality in Pricing Under State-Dependent Demand: Do Firms Look Ahead, and if So, How Far?
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 434, doi. 10.1509/jmkr.44.3.434
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- Article
When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 401, doi. 10.1509/jmkr.44.3.401
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- Article
New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 468, doi. 10.1509/jmkr.44.3.468
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- Publication type:
- Article
Hedging Your Bets and Assessing the Outcome.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 516, doi. 10.1509/jmkr.44.3.516
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- Publication type:
- Article
Blending Cobrand Personalities: An Examination of the Complex Self.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 389, doi. 10.1509/jmkr.44.3.389
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- Publication type:
- Article
Estimating Promotion Response When Competitive Promotions Are Unobservable.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 503, doi. 10.1509/jmkr.44.3.503
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- Article