Works matching IS 00222437 AND DT 2007 AND VI 44 AND IP 3

Results: 15

The Shopping Momentum Effect.

Published in:

Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 370, doi. 10.1509/jmkr.44.3.370

By:

Dhar, Ravi;
Huber, Joel;
Khan, Uzma

Publication type:

Article

Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry.

Published in:

Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 410, doi. 10.1509/jmkr.44.3.410

By:

Gómez, Miguel I;
Rao, Vithala R;
McLaughlin, Edward W

Publication type:

Article

Interfirm Monitoring, Social Contracts, and Relationship Outcomes.

Published in:

Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 425, doi. 10.1509/jmkr.44.3.425

By:

Heide, Jan B;
Wathne, Kenneth H;
Rokkan, Aksel I

Publication type:

Article

Decomposition of the Sales Impact of Promotion-Induced Stockpiling.

Published in:

Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 450, doi. 10.1509/jmkr.44.3.450

By:

Ailawadi, Kusum L;
Gedenk, Karen;
Lutzky, Christian;
Neslin, Scott A

Publication type:

Article

Preference Fluency in Choice.

Published in:

Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 347, doi. 10.1509/jmkr.44.3.347

By:

Novemsky, Nathan;
Dhar, Ravi;
Schwarz, Norbert;
Simonson, Itamar

Publication type:

Article

To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice Decisions.

Published in:

Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 490, doi. 10.1509/jmkr.44.3.490

By:

Dasgupta, Srabana;
Siddarth, S;
Silva-Risso, Jorge

Publication type:

Article

Mental Simulation and Preference Consistency over Time: The Role of Process- Versus Outcome-Focused Thoughts.

Published in:

Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 379, doi. 10.1509/jmkr.44.3.379

By:

Zhao, Min;
Hoeffler, Steve;
Zauberman, Gal

Publication type:

Article

Thinking Inside the Box: Why Consumers Enjoy Constrained Creative Experiences.

Published in:

Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 357, doi. 10.1509/jmkr.44.3.357

By:

Dahl, Darren W;
Moreau, C. Page

Publication type:

Article

Journal of Marketing Research.

Published in:: 2007
Publication type:: Other

When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence.

Published in:

Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 401, doi. 10.1509/jmkr.44.3.401

By:

Thomas, Manoj;
Menon, Geeta

Publication type:

Article

New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep.

Published in:

Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 468, doi. 10.1509/jmkr.44.3.468

By:

Sorescu, Alina;
Shankar, Venkatesh;
Kushwaha, Tarun

Publication type:

Article

Hedging Your Bets and Assessing the Outcome.

Published in:

Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 516, doi. 10.1509/jmkr.44.3.516

By:

Grant, Susan Jung;
Xie, Ying

Publication type:

Article

Blending Cobrand Personalities: An Examination of the Complex Self.

Published in:

Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 389, doi. 10.1509/jmkr.44.3.389

By:

Monga, Alokparna Basu;
Lau-Gesk, Loraine

Publication type:

Article

Bounded Rationality in Pricing Under State-Dependent Demand: Do Firms Look Ahead, and if So, How Far?

Published in:

Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 434, doi. 10.1509/jmkr.44.3.434

By:

Che, Hai;
Sudhir, K;
Seetharaman, P.B

Publication type:

Article

Estimating Promotion Response When Competitive Promotions Are Unobservable.

Published in:

Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 503, doi. 10.1509/jmkr.44.3.503

By:

Moon, Sangkil;
Kamakura, Wagner A;
Ledolter, Johannes

Publication type:

Article