Journal of Marketing Research in the New Competitive Journalistic Environment.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 1, doi. 10.1509/jmkr.44.1.1
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2007 AND VI 44 AND IP 1
Results: 18
1
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Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 29, doi. 10.1509/jmkr.44.1.29
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- Publication type:
- Article
3
Satisfaction Strength and Customer Loyalty.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 153, doi. 10.1509/jmkr.44.1.153
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- Publication type:
- Article
4
The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 114, doi. 10.1509/jmkr.44.1.114
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- Publication type:
- Article
5
Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 142, doi. 10.1509/jmkr.44.1.142
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- Publication type:
- Article
6
Consumer Packaged Goods in the United States: National Brands, Local Branding.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 4, doi. 10.1509/jmkr.44.1.4
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- Publication type:
- Article
7
The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 164, doi. 10.1509/jmkr.44.1.164
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- Publication type:
- Article
8
Another Reason Academics and Practitioners Should Communicate More.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 23, doi. 10.1509/jmkr.44.1.23
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- Publication type:
- Article
9
How to Attract Customers by Giving Them the Short End of the Stick.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 128, doi. 10.1509/jmkr.44.1.128
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- Publication type:
- Article
10
Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 84, doi. 10.1509/jmkr.44.1.84
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- Publication type:
- Article
11
Working with Rivals: The Impact of Competitor Alliances on Financial Performance.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 73, doi. 10.1509/jmkr.44.1.73
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- Publication type:
- Article
12
Journal of Marketing Research.
- Published in:
- 2007
- Publication type:
- Other
13
Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 14, doi. 10.1509/jmkr.44.1.14
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- Publication type:
- Article
14
Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 57, doi. 10.1509/jmkr.44.1.57
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- Publication type:
- Article
15
National Brands, Local Branding: Conclusions and Future Research Opportunities.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 26, doi. 10.1509/jmkr.44.1.26
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- Publication type:
- Article
16
Competitive Pricing of Information: A Longitudinal Experiment.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 42, doi. 10.1509/jmkr.44.1.42
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- Publication type:
- Article
17
Getting Emotional About Health.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 100, doi. 10.1509/jmkr.44.1.100
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- Publication type:
- Article
18
How Geographic Variation Persists: Comments on “Consumer Packaged Goods in the United States: National Brands, Local Branding”.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 21, doi. 10.1509/jmkr.44.1.21
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- Publication type:
- Article