Works matching IS 00222437 AND DT 2006 AND VI 43 AND IP 4
Results: 18
Journal of Marketing Research: Annotated Subject Index and Author/Title Index Vol. XLIII, 2006.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 705, doi. 10.1509/jmkr.43.4.705
- Publication type:
- Article
The Neglect of Prescreening Information.
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- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 642, doi. 10.1509/jmkr.43.4.642
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- Publication type:
- Article
Salesperson Adaptive Selling Behavior and Customer Orientation: A Meta-Analysis.
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- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 693, doi. 10.1509/jmkr.43.4.693
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- Publication type:
- Article
Optimal Pricing Strategies for an Automotive Aftermarket Retailer.
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- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 588, doi. 10.1509/jmkr.43.4.588
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- Publication type:
- Article
Deferring Versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 618, doi. 10.1509/jmkr.43.4.618
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- Publication type:
- Article
Editorial Review Board.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. i, doi. 10.1509/jmkr.43.4.i
- Publication type:
- Article
The Role of Relational Embeddedness in Retail Buyers' Selection of New Products.
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- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 580, doi. 10.1509/jmkr.43.4.580
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- Publication type:
- Article
Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics.
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- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 518, doi. 10.1509/jmkr.43.4.518
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- Publication type:
- Article
New Books in Review.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
A Three-Stage Model of Integrated Marketing Communications at the Marketing–Sales Interface.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 564, doi. 10.1509/jmkr.43.4.564
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- Publication type:
- Article
Introduction to the Marketing Science Institute Special Section on Academic and Practitioner Collaborative Research.
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- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 515, doi. 10.1509/jmkr.43.4.515
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- Publication type:
- Article
Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior.
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- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 628, doi. 10.1509/jmkr.43.4.628
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- Publication type:
- Article
An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 680, doi. 10.1509/jmkr.43.4.680
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- Publication type:
- Article
Fading Optimism in Products: Temporal Changes in Expectations About Performance.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 654, doi. 10.1509/jmkr.43.4.654
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- Publication type:
- Article
The Short- and Long-Term Impact of an Assortment Reduction on Category Sales.
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- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 536, doi. 10.1509/jmkr.43.4.536
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- Publication type:
- Article
Can “Low-Fat” Nutrition Labels Lead to Obesity?
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 605, doi. 10.1509/jmkr.43.4.605
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- Publication type:
- Article
Brand Concept Maps: A Methodology for Identifying Brand Association Networks.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 549, doi. 10.1509/jmkr.43.4.549
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- Publication type:
- Article
Customizing Complex Products: When Should the Vendor Take Control?
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 664, doi. 10.1509/jmkr.43.4.664
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- Publication type:
- Article