NEW RESOURCES FOR BEHAVIORAL RESEARCHERS AND STUDENTS.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 2006 AND VI 43 AND IP 2
Results: 17
1
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Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 296, doi. 10.1509/jmkr.43.2.296
- By:
- Publication type:
- Article
3
An Empirical Investigation of Signaling in the Motion Picture Industry.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 287, doi. 10.1509/jmkr.43.2.287
- By:
- Publication type:
- Article
4
Bagging and Boosting Classification Trees to Predict Churn.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 276, doi. 10.1509/jmkr.43.2.276
- By:
- Publication type:
- Article
5
Monetary Incentives and Mood.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 267, doi. 10.1509/jmkr.43.2.267
- By:
- Publication type:
- Article
6
Licensing Effect in Consumer Choice.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 259, doi. 10.1509/jmkr.43.2.259
- By:
- Publication type:
- Article
7
Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 244, doi. 10.1509/jmkr.43.2.244
- By:
- Publication type:
- Article
8
Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 204, doi. 10.1509/jmkr.43.2.204
- By:
- Publication type:
- Article
9
Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 182, doi. 10.1509/jmkr.43.2.182
- By:
- Publication type:
- Article
10
A New Reviewing System for Journal of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 135, doi. 10.1509/jmkr.43.2.135
- By:
- Publication type:
- Article
11
A Feature-Based Approach to Assessing Advertisement Similarity.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 237, doi. 10.1509/jmkr.43.2.237
- By:
- Publication type:
- Article
12
The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 224, doi. 10.1509/jmkr.43.2.224
- By:
- Publication type:
- Article
13
Paying Too Much and Being Happy About It: Existence, Causes, and Consequences of Tariff-Choice Biases.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 212, doi. 10.1509/jmkr.43.2.212
- By:
- Publication type:
- Article
14
Customer Acquisition Promotions and Customer Asset Value.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 195, doi. 10.1509/jmkr.43.2.195
- By:
- Publication type:
- Article
15
Price Matching by Vertically Differentiated Retailers: Theory and Evidence.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 156, doi. 10.1509/jmkr.43.2.156
- By:
- Publication type:
- Article
16
How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 168, doi. 10.1509/jmkr.43.2.168
- By:
- Publication type:
- Article
17
Do Slotting Allowances Enhance Efficiency or Hinder Competition?
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 137, doi. 10.1509/jmkr.43.2.137
- By:
- Publication type:
- Article