Placebo: From Pain and Analgesia to Preferences and Products.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 394, doi. 10.1509/jmkr.2005.42.4.394
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2005 AND VI 42 AND IP 4
Results: 16
1
2
Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 495, doi. 10.1509/jmkr.2005.42.4.495
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- Publication type:
- Article
3
Placebo Effects of Marketing Actions: Consumers May Get What They Pay For.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 383, doi. 10.1509/jmkr.2005.42.4.383
- By:
- Publication type:
- Article
4
An Integrated Model for Bidding Behavior in Internet Auctions: Whether, Who, When, and How Much.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 470, doi. 10.1509/jmkr.2005.42.4.470
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- Publication type:
- Article
5
Price, Placebo, and the Brain.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 399, doi. 10.1509/jmkr.2005.42.4.399
- By:
- Publication type:
- Article
6
An Empirical Analysis of Price Discrimination Mechanisms and Retailer Profitability.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 516, doi. 10.1509/jmkr.2005.42.4.516
- By:
- Publication type:
- Article
7
Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 431, doi. 10.1509/jmkr.2005.42.4.431
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- Publication type:
- Article
8
Ruminating About Placebo Effects of Marketing Actions.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 410, doi. 10.1509/jmkr.2005.42.4.410
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- Publication type:
- Article
9
Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 483, doi. 10.1509/jmkr.2005.42.4.483
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- Publication type:
- Article
10
Decomposing the Promotional Revenue Bump for Loyalty Program Members Versus Nonmembers.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 443, doi. 10.1509/jmkr.2005.42.4.443
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- Publication type:
- Article
11
New Books in Review.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
12
Two Roads to Updating Brand Personality Impressions: Trait Versus Evaluative Inferencing.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 458, doi. 10.1509/jmkr.2005.42.4.458
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- Publication type:
- Article
13
RFM and CLV: Using Iso-Value Curves for Customer Base Analysis.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 415, doi. 10.1509/jmkr.2005.42.4.415
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- Publication type:
- Article
14
The Quality of Price as a Quality Cue.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 401, doi. 10.1509/jmkr.2005.42.4.401
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- Publication type:
- Article
15
How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 507, doi. 10.1509/jmkr.2005.42.4.507
- By:
- Publication type:
- Article
16
The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 406, doi. 10.1509/jmkr.2005.42.4.406
- By:
- Publication type:
- Article