What Has Marketing Learned from Richard Johnson?
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 250, doi. 10.1509/jmkr.2005.42.3.250
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2005 AND VI 42 AND IP 3
Results: 18
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2
In Favor of Closer Ties.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 255, doi. 10.1509/jmkr.2005.42.3.255
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- Article
3
A Career Between Theory and Practice.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 243, doi. 10.1509/jmkr.2005.42.3.243
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- Article
4
Willful Ignorance in the Request for Product Attribute Information.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 266, doi. 10.1509/jmkr.2005.42.3.266
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- Article
5
In Memoriam.
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- 2005
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- Obituary
6
Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Research Methodology.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 254, doi. 10.1509/jmkr.2005.42.3.254
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- Publication type:
- Article
7
From the Editor.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 243
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- Publication type:
- Article
8
Estimating a Stockkeeping-Unit-Level Brand Choice Model That Combines Household Panel Data and Store Data.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 368, doi. 10.1509/jmkr.2005.42.3.368
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- Publication type:
- Article
9
A Hybrid Choice Model That Uses Actual and Ordered Attribute Value Information.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 256, doi. 10.1509/jmkr.2005.42.3.256
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- Publication type:
- Article
10
MODELING AND MINING THE WEB.
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- 2005
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- Book Review
11
Direct-to-Consumer Advertising and Drug Therapy Compliance.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 323, doi. 10.1509/jmkr.2005.42.3.323
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- Publication type:
- Article
12
Cultural Differences in Consumer Impatience.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 291, doi. 10.1509/jmkr.2005.42.3.291
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- Publication type:
- Article
13
Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 346, doi. 10.1509/jmkr.2005.42.3.346
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- Publication type:
- Article
14
The Impact of the Prechoice Process on Product Returns.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 358, doi. 10.1509/jmkr.2005.42.3.358
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- Publication type:
- Article
15
Temporal Differences in the Role of Marketing Communication in New Product Categories.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 278, doi. 10.1509/jmkr.2005.42.3.278
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- Publication type:
- Article
16
The Role of Selling Costs in Signaling Price Image.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 302, doi. 10.1509/jmkr.2005.42.3.302
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- Publication type:
- Article
17
When Two Rights Make a Wrong: Searching Too Much in Ordered Environments.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 313, doi. 10.1509/jmkr.2005.42.3.313
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- Publication type:
- Article
18
Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 333, doi. 10.1509/jmkr.2005.42.3.333
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- Publication type:
- Article