To Buy or Not to Buy: Response Mode Effects on Consumer Choice.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 423, doi. 10.1509/jmkr.41.4.423.47016
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2004 AND VI 41 AND IP 4
Results: 14
1
2
Coordinating Price Reductions and Coupon Events.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 411, doi. 10.1509/jmkr.41.4.411.47006
- By:
- Publication type:
- Article
3
Sticky Priors: The Perseverance of Identity Effects on Judgment.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 397, doi. 10.1509/jmkr.41.4.397.47019
- By:
- Publication type:
- Article
4
Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 392, doi. 10.1509/jmkr.41.4.392.47020
- By:
- Publication type:
- Article
5
Design and Modeling in Conjoint Analysis with Partial Profiles.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 390, doi. 10.1509/jmkr.41.4.390.47008
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- Publication type:
- Article
6
Comments on Conjoint Analysis with Partial Profiles.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 388, doi. 10.1509/jmkr.41.4.388.47007
- By:
- Publication type:
- Article
7
A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 369, doi. 10.1509/jmkr.41.4.369.47018
- By:
- Publication type:
- Article
8
When Absence Begets Inference in Conjoint Analysis.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 382, doi. 10.1509/jmkr.41.4.382.47013
- By:
- Publication type:
- Article
9
Vertical Marketing Systems for Complex Products: A Triadic Perspective.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 479, doi. 10.1509/jmkr.41.4.479.47015
- By:
- Publication type:
- Article
10
QUALITATIVE MARKET RESEARCH: PRINCIPLE AND PRACTICE.
- Published in:
- 2004
- By:
- Publication type:
- Book Review
11
Response Modeling with Nonrandom Marketing-Mix Variables.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 467, doi. 10.1509/jmkr.41.4.467.47005
- By:
- Publication type:
- Article
12
Analyzing Brand Competition Across Subcategories.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 448, doi. 10.1509/jmkr.41.4.448.47017
- By:
- Publication type:
- Article
13
Incidental Prices and Their Effect on Willingness to Pay.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 457, doi. 10.1509/jmkr.41.4.457.47014
- By:
- Publication type:
- Article
14
Linking Customer Management Effort to Customer Profitability in Business Markets.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 433, doi. 10.1509/jmkr.41.4.433.47011
- By:
- Publication type:
- Article