DATA ENVELOPMENT ANALYSIS: A MANAGEMENT SCIENCE TOOL FOR SCIENTIFIC MARKETING RESEARCH.
- Published in:
- 2004
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 2004 AND VI 41 AND IP 3
Results: 11
1
2
The Recoverability of Segmentation Structure from Store-Level Aggregate Data.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 351, doi. 10.1509/jmkr.41.3.351.35988
- By:
- Publication type:
- Article
3
The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 339, doi. 10.1509/jmkr.41.3.339.35992
- By:
- Publication type:
- Article
4
Determinants of Product-Use Compliance Behavior.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 324, doi. 10.1509/jmkr.41.3.324.35987
- By:
- Publication type:
- Article
5
Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 306, doi. 10.1509/jmkr.41.3.306.35985
- By:
- Publication type:
- Article
6
The Customer Relationship Management Process: Its Measurement and Impact on Performance.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 293, doi. 10.1509/jmkr.41.3.293.35991
- By:
- Publication type:
- Article
7
The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 281, doi. 10.1509/jmkr.41.3.281.35986
- By:
- Publication type:
- Article
8
Longitudinal Shifts in the Drivers of Satisfaction with Product Quality: The Role of Attribute Resolvability.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 269, doi. 10.1509/jmkr.41.3.269.35989
- By:
- Publication type:
- Article
9
Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 262, doi. 10.1509/jmkr.41.3.262.35993
- By:
- Publication type:
- Article
10
Alternative Models for Capturing the Compromise Effect.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 237, doi. 10.1509/jmkr.41.3.237.35990
- By:
- Publication type:
- Article
11
Toward Extending the Compromise Effect to Complex Buying Contexts.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 258, doi. 10.1509/jmkr.41.3.258.35996
- By:
- Publication type:
- Article