USING QUALITATIVE RESEARCH IN ADVERTISING.
- Published in:
- 2004
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 2004 AND VI 41 AND IP 2
Results: 10
1
2
MANAGERIAL APPLICATIONS OF MULTIVARIATE ANALYSIS IN MARKETING.
- Published in:
- 2004
- By:
- Publication type:
- Book Review
3
The Augmented Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class Model for Panel Data.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 2, p. 226, doi. 10.1509/jmkr.41.2.226.28666
- By:
- Publication type:
- Article
4
Waiting for the Web: How Screen Color Affects Time Perception.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 2, p. 215, doi. 10.1509/jmkr.41.2.215.28668
- By:
- Publication type:
- Article
5
A Mixture Model for Internet Search-Engine Visits.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 2, p. 206, doi. 10.1509/jmkr.41.2.206.28672
- By:
- Publication type:
- Article
6
When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 2, p. 197, doi. 10.1509/jmkr.41.2.197.28667
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- Publication type:
- Article
7
Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 2, p. 184, doi. 10.1509/jmkr.41.2.184.28674
- By:
- Publication type:
- Article
8
The Dynamic Effect of Innovation on Market Structure.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 2, p. 166, doi. 10.1509/jmkr.41.2.166.28669
- By:
- Publication type:
- Article
9
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 2, p. 151, doi. 10.1509/jmkr.41.2.151.28665
- By:
- Publication type:
- Article
10
Brands as Beacons: A New Source of Loyalty to Multiproduct Firms.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 2, p. 135, doi. 10.1509/jmkr.41.2.135.28670
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- Publication type:
- Article