Works matching IS 00222437 AND DT 2004 AND VI 41 AND IP 1

Results: 11

THE LAWS OF THE WEB: PATTERNS IN THE ECOLOGY OF INFORMATION/SIX DEGREES: THE SCIENCE OF A CONNECTED AGE/LINKED: THE NEW SCIENCE OF NETWORKS.

Published in:

2004

By:

Krishnamurthy, Sandeep

Publication type:

Book Review

Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 116, doi. 10.1509/jmkr.41.1.116.25082

By:

Toubia, Olivier;
Hauser, John R.;
Simester, Duncan I.

Publication type:

Article

The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 101, doi. 10.1509/jmkr.41.1.101.25090

By:

Grewal, Rajdeep;
Mehta, Raj;
Kardes, Frank R.

Publication type:

Article

Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 86, doi. 10.1509/jmkr.41.1.86.25087

By:

Erdem, Tülin;
Ying Zhao;
Valenzuela, Ana

Publication type:

Article

A Direct Approach to Predicting Discretized Response in Target Marketing.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 73, doi. 10.1509/jmkr.41.1.73.25081

By:

Bodapati, Anand;
Gupta, Sachin

Publication type:

Article

Using Combined-Currency Prices to Lower Consumers' Perceived Cost.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 59, doi. 10.1509/jmkr.41.1.59.25085

By:

Drèze, Xavier;
Nunes, Joseph C.

Publication type:

Article

Valenced Comparisons.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 46, doi. 10.1509/jmkr.41.1.46.25080

By:

Jain, Shailendra Pratap;
Posavac, Steven S.

Publication type:

Article

Recapturing Lost Customers.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 31, doi. 10.1509/jmkr.41.1.31.25086

By:

Thomas, Jacquelyn S.;
Blattberg, Robert C.;
Fox, Edward J.

Publication type:

Article

Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 19, doi. 10.1509/jmkr.41.1.19.25079

By:

Roggeveen, Anne L.;
Johar, Gita Venkataramani

Publication type:

Article

Valuing Customers.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 7, doi. 10.1509/jmkr.41.1.7.25084

By:

Gupta, Sunil;
Lehmann, Donald R.;
Stuart, Jennifer Ames

Publication type:

Article

Journal of Marketing Research: 2 Ps.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 1, doi. 10.1509/jmkr.41.1.1.25089

By:

WITTINK, DICK R.

Publication type:

Article