Works matching IS 00222437 AND DT 2003 AND VI 40 AND IP 4

Results: 11

HANDBOOK OF MARKETING.

Published in:

2003

By:

Ruekert, Robert W.

Publication type:

Book Review

HOW CUSTOMERS THINK: ESSENTIAL INSIGHTS INTO THE MIND OF THE MARKET.

Published in:

2003

By:

Holbrook, Morris B.

Publication type:

Book Review

Selective Sampling for Binary Choice Models.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 492, doi. 10.1509/jmkr.40.4.492.19395

By:

DONKERS, BAS;
FRANSES, PHILIP HANS;
VERHOEF, PETER C.

Publication type:

Article

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 481, doi. 10.1509/jmkr.40.4.481.19386

By:

VAN HEERDE, HARALD J.;
GUPTA, SACHIN;
WITTINK, DICK R.

Publication type:

Article

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 468, doi. 10.1509/jmkr.40.4.468.19391

By:

TAVASSOLI, NADER T.;
LEE, YIH HWAI

Publication type:

Article

The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 454, doi. 10.1509/jmkr.40.4.454.19383

By:

KIVETZ, RAN;
SIMONSON, ITAMAR

Publication type:

Article

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 437, doi. 10.1509/jmkr.40.4.437.19393

By:

WOLTMAN ELPERS, JOSEPHINE L. C. M.;
WEDEL, MICHEL;
PIETERS, RIK G. M.

Publication type:

Article

Interfirm Cooperation and Customer Orientation.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 421, doi. 10.1509/jmkr.40.4.421.19388

By:

RINDFLEISCH, ARIC;
MOORMAN, CHRISTINE

Publication type:

Article

Measuring Preferences for Really New Products.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 406, doi. 10.1509/jmkr.40.4.406.19394

By:

HOEFFLER, STEVE

Publication type:

Article

Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 389, doi. 10.1509/jmkr.40.4.389.19392

By:

SUN, BAOHONG;
NESLIN, SCOTT A.;
SRINIVASAN, KANNAN

Publication type:

Article

Understanding the Impact of Synergy in Multimedia Communications.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 375, doi. 10.1509/jmkr.40.4.375.19385

By:

NAIK, PRASAD A.;
RAMAN, KALYAN

Publication type:

Article