Works matching IS 00222437 AND DT 2003 AND VI 40 AND IP 2

Results: 11

A Comparison of Segment Retention Criteria for Finite Mixture Logit Models.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 2, p. 235, doi. 10.1509/jmkr.40.2.235.19225

By:

ANDREWS, RICK L.;
CURRIM, IMRAN S.

Publication type:

Article

CROSS-CULTURAL SURVEY METHODS.

Published in:

2003

By:

Taylor, Charles R.

Publication type:

Book Review

HANDBOOK OF MIXED METHODS IN SOCIAL & BEHAVIORAL RESEARCH.

Published in:

2003

By:

Compeau, Larry D.

Publication type:

Book Review

The Effect of Forced Choice on Choice.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 2, p. 146, doi. 10.1509/jmkr.40.2.146.19229

By:

DHAR, RAVI;
SIMONSON, ITAMAR

Publication type:

Article

Specific Investments in Marketing Relationships: Expropriation and Bonding Effects.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 2, p. 210, doi. 10.1509/jmkr.40.2.210.19223

By:

ROKKAN, AKSEL I.;
HEIDE, JAN B.;
WATHNE, KENNETH H.

Publication type:

Article

The Impact of the Internet on Information Search for Automobiles.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 2, p. 193, doi. 10.1509/jmkr.40.2.193.19221

By:

RATCHFORD, BRIAN T.;
MYUNG-SOO LEE;
TALUKDAR, DEBABRATA

Publication type:

Article

Simultaneous Signaling and Screening with Warranties.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 2, p. 176, doi. 10.1509/jmkr.40.2.176.19228

By:

SOBERMAN, DAVID A.

Publication type:

Article

The Reciprocal Effects of Brand Equity and Trivial Attributes.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 2, p. 161, doi. 10.1509/jmkr.40.2.161.19222

By:

BRONIARCZYK, SUSAN M.;
GERSHOFF, ANDREW D.

Publication type:

Article

Multicriterion Clusterwise Regression for Joint Segmentation Settings: An Application to Customer Value.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 2, p. 225, doi. 10.1509/jmkr.40.2.225.19227

By:

BRUSCO, MICHAEL J.;
CRADIT, J. DENNIS;
TASHCHIAN, ARMEN

Publication type:

Article

E-Customization.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 2, p. 131, doi. 10.1509/jmkr.40.2.131.19224

By:

ANSARI, ASIM;
MELA, CARL F.

Publication type:

Article

A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 2, p. 115, doi. 10.1509/jmkr.40.2.115.19230

By:

JAIHAK CHUNG;
RAO, VITHALA R.

Publication type:

Article