OPTIMAL DATABASE MARKETING: STRATEGY, DEVELOPMENT, AND DATA MINING.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 2002 AND VI 39 AND IP 4
Results: 10
1
2
PRINCIPLES OF FORECASTING: A HANDBOOK FOR RESEARCHERS AND PRACTITIONERS.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
3
Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendations.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 4, p. 488, doi. 10.1509/jmkr.39.4.488.19121
- By:
- Publication type:
- Article
4
An Empirical Comparison of Logit Choice Models with Discrete Versus Continuous Representations of Heterogeneity.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 4, p. 479, doi. 10.1509/jmkr.39.4.479.19124
- By:
- Publication type:
- Article
5
Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 4, p. 469, doi. 10.1509/jmkr.39.4.469.19117
- By:
- Publication type:
- Article
6
The Role of Issue Valence and Issue Capability in Determining Effort Investment.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 4, p. 455, doi. 10.1509/jmkr.39.4.455.19122
- By:
- Publication type:
- Article
7
Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 4, p. 440, doi. 10.1509/jmkr.39.4.440.19119
- By:
- Publication type:
- Article
8
The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 4, p. 421, doi. 10.1509/jmkr.39.4.421.19114
- By:
- Publication type:
- Article
9
An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 4, p. 408, doi. 10.1509/jmkr.39.4.408.19120
- By:
- Publication type:
- Article
10
Assessing When Increased Media Weight of Real-World Advertisements Helps Sales.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 4, p. 391, doi. 10.1509/jmkr.39.4.391.19118
- By:
- Publication type:
- Article