QUALITATIVE METHODS FOR MARKETPLACE RESEARCH.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 2002 AND VI 39 AND IP 2
Results: 12
1
2
WEB-BASED ANALYSIS FOR COMPETITIVE INTELLIGENCE.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
3
Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 2, p. 186, doi. 10.1509/jmkr.39.2.186.19082
- By:
- Publication type:
- Article
4
Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 2, p. 171, doi. 10.1509/jmkr.39.2.171.19089
- By:
- Publication type:
- Article
5
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 2, p. 155, doi. 10.1509/jmkr.39.2.155.19084
- By:
- Publication type:
- Article
6
Investigating Category Pricing Behavior at a Retail Chain.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 2, p. 141, doi. 10.1509/jmkr.39.2.141.19090
- By:
- Publication type:
- Article
7
Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 2, p. 262, doi. 10.1509/jmkr.39.2.262.19083
- By:
- Publication type:
- Article
8
Designing Loyalty-Building Programs for Packaged Goods Brands.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 2, p. 202, doi. 10.1509/jmkr.39.2.202.19085
- By:
- Publication type:
- Article
9
Bayesian Prediction in Hybrid Conjoint Analysis.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 2, p. 253, doi. 10.1509/jmkr.39.2.253.19087
- By:
- Publication type:
- Article
10
Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 2, p. 242, doi. 10.1509/jmkr.39.2.242.19081
- By:
- Publication type:
- Article
11
Measuring Consumers' Willingness to Pay at the Point of Purchase.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 2, p. 228, doi. 10.1509/jmkr.39.2.228.19086
- By:
- Publication type:
- Article
12
Optimal Design for Multinomial Choice Experiments.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 2, p. 214, doi. 10.1509/jmkr.39.2.214.19080
- By:
- Publication type:
- Article