NEW-PRODUCT DIFFUSION MODELS
- Published in:
- 2001
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 2001 AND VI 38 AND IP 4
Results: 11
1
2
THE MIRRORED WINDOW: FOCUS GROUPS FROM A MODERATOR'S POINT OF VIEW/ADVANCED FOCUS GROUP RESEARCH
- Published in:
- 2001
- By:
- Publication type:
- Book Review
3
Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 4, p. 501, doi. 10.1509/jmkr.38.4.501.18907
- By:
- Publication type:
- Article
4
Do We Really Know How Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 4, p. 494, doi. 10.1509/jmkr.38.4.494.18901
- By:
- Publication type:
- Article
5
The Value Relevance of Brand Attitude in High-Technology Markets.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 4, p. 485, doi. 10.1509/jmkr.38.4.485.18905
- By:
- Publication type:
- Article
6
The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 4, p. 471, doi. 10.1509/jmkr.38.4.471.18912
- By:
- Publication type:
- Article
7
The Moderating Role of Commitment on the Spillover Effect of Marketing Communications.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 4, p. 458, doi. 10.1509/jmkr.38.4.458.18903
- By:
- Publication type:
- Article
8
Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 4, p. 445, doi. 10.1509/jmkr.38.4.445.18909
- By:
- Publication type:
- Article
9
Designing Conjoint Choice Experiments Using Managers' Prior Beliefs.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 4, p. 430, doi. 10.1509/jmkr.38.4.430.18904
- By:
- Publication type:
- Article
10
Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 4, p. 415, doi. 10.1509/jmkr.38.4.415.18910
- By:
- Publication type:
- Article
11
What to Say When: Advertising Appeals in Evolving Markets.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 4, p. 399, doi. 10.1509/jmkr.38.4.399.18908
- By:
- Publication type:
- Article