Strategic Management of Expectations: The Role of Disconfirmation Sensitivity and Perfectionism.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 3, p. 386, doi. 10.1509/jmkr.38.3.386.18862
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2001 AND VI 38 AND IP 3
Results: 13
1
2
THE 3M MODEL OF MOTIVATION AND PERSONALITY: THEORY AND EMPIRICAL APPLICATIONS TO CONSUMER BEHAVIOR.
- Published in:
- 2001
- By:
- Publication type:
- Book Review
3
MARKETING MANAGEMENT SUPPORT SYSTEMS: PRINCIPLES, TOOLS AND IMPLEMENTATION.
- Published in:
- 2001
- By:
- Publication type:
- Book Review
4
Modeling Hedonic Portfolio Products: A Joint Segmentation Analysis of Music Compact Disc Sales.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 3, p. 376, doi. 10.1509/jmkr.38.3.376.18866
- By:
- Publication type:
- Article
5
Why Some New Products Are More Successful Than Others.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 3, p. 362, doi. 10.1509/jmkr.38.3.362.18861
- By:
- Publication type:
- Article
6
2001 PAUL E. GREEN AWARD.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 3, p. 399, doi. 10.1509/jmkr.38.3.0.18868
- Publication type:
- Article
7
2001 WILLIAM F. O'DELL AWARD.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 3, p. 399
- Publication type:
- Article
8
The Role of Market Efficiency Institutions in Consumer Choice: A Case of Compensatory Inferences.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 3, p. 349, doi. 10.1509/jmkr.38.3.349.18865
- By:
- Publication type:
- Article
9
What We See Makes Us Who We Are: Priming Ethnic Self-Awareness and Advertising Response.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 3, p. 336, doi. 10.1509/jmkr.38.3.336.18871
- By:
- Publication type:
- Article
10
Threats to the External Validity of Brand Extension Research.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 3, p. 326, doi. 10.1509/jmkr.38.3.326.18864
- By:
- Publication type:
- Article
11
Creating Local Brands in Multilingual International Markets.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 3, p. 313, doi. 10.1509/jmkr.38.3.313.18869
- By:
- Publication type:
- Article
12
Optimizing Television Program Schedules Using Choice Modeling.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 3, p. 298, doi. 10.1509/jmkr.38.3.298.18867
- By:
- Publication type:
- Article
13
Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 3, p. 281, doi. 10.1509/jmkr.38.3.281.18863
- By:
- Publication type:
- Article