Works matching IS 00222437 AND DT 2000 AND VI 37 AND IP 4
Results: 13
PERMISSION MARKETING: TURNING STRANGERS INTO FRIENDS, AND FRIENDS INTO CUSTOMERS.
- Published in:
- 2000
- By:
- Publication type:
- Book Review
2000 PAUL E. GREEN AWARD.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 396, doi. 10.1509/jmkr.37.4.0.18783
- Publication type:
- Article
2000 WILLIAM F. O'DELL AWARD.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 396
- Publication type:
- Article
A Multiple-Item Model of Paired Comparisons: Separating Chance from Latent Preference.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 514, doi. 10.1509/jmkr.37.4.514.18792
- By:
- Publication type:
- Article
Testing the Reliability of Weight Elicitation Methods: Direct Rating Versus Point Allocation.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 508, doi. 10.1509/jmkr.37.4.508.18794
- By:
- Publication type:
- Article
Artificial Neural Network Decision Support Systems for New Product Development Project Selection.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 499, doi. 10.1509/jmkr.37.4.499.18790
- By:
- Publication type:
- Article
Factor Analysis and Missing Data.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 490, doi. 10.1509/jmkr.37.4.490.18795
- By:
- Publication type:
- Article
Modeling Fuzzy Data in Qualitative Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 480, doi. 10.1509/jmkr.37.4.480.18785
- By:
- Publication type:
- Article
From Uncertain Intentions to Actual Behavior: A Threshold Model of Whether and When Salespeople Quit.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 463, doi. 10.1509/jmkr.37.4.463.18793
- By:
- Publication type:
- Article
A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 449, doi. 10.1509/jmkr.37.4.449.18786
- By:
- Publication type:
- Article
The Effects of Incomplete Information on Consumer Choice.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 427, doi. 10.1509/jmkr.37.4.427.18796
- By:
- Publication type:
- Article
Parameter Bias from Unobserved Effects in the Multinomial Logit Model of Consumer Choice.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 410, doi. 10.1509/jmkr.37.4.410.18791
- By:
- Publication type:
- Article
A Cognitive Model of People's Usage Estimations.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 397, doi. 10.1509/jmkr.37.4.397.18788
- By:
- Publication type:
- Article