Works matching IS 00222437 AND DT 2000 AND VI 37 AND IP 3

Results: 10

In Memoriam. Seymour Sudman.

Published in:: 2000
Publication type:: Obituary

The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 3, p. 383, doi. 10.1509/jmkr.37.3.383.18782

By:

Van Heerde, Harald J.;
Leeflang, Peter S. H.;
Wittink, Dick R.

Publication type:

Article

Response Latencies in the Analysis of Conjoint Choice Experiments.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 3, p. 376, doi. 10.1509/jmkr.37.3.376.18775

By:

Haaijer, Rinus;
Kamakura, Wagner;
Wedel, Michel

Publication type:

Article

Internet Recommendation Systems.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 3, p. 363, doi. 10.1509/jmkr.37.3.363.18779

By:

Ansari, Asim;
Essegaier, Skander;
Kohli, Rajeev

Publication type:

Article

An Experimental and Theoretical Analysis of Price-Matching Refund Policies.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 3, p. 351, doi. 10.1509/jmkr.37.3.351.18773

By:

Jain, Sanjay;
Srivastava, Joydeep

Publication type:

Article

A Connectionist Model of Brand--Quality Associations.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 3, p. 331, doi. 10.1509/jmkr.37.3.331.18780

By:

Janiszewski, Chris;
Van Osselaer, Stijn M. J.

Publication type:

Article

The Effects of Analyzing Reasons for Brand Preferences: Disruption or Reinforcement?

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 3, p. 318, doi. 10.1509/jmkr.37.3.318.18776

By:

Sengupta, Jaideep;
Fitzsimons, Gavan J.

Publication type:

Article

Cultural Variations in Country of Origin Effects.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 3, p. 309, doi. 10.1509/jmkr.37.3.309.18778

By:

Gürhan-Canli, Zeynep;
Maheswaran, Durairaj

Publication type:

Article

Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 3, p. 292, doi. 10.1509/jmkr.37.3.292.18777

By:

Zettelmeyer, Florian

Publication type:

Article

Building Store Loyalty Through Store Brands.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 3, p. 281, doi. 10.1509/jmkr.37.3.281.18781

By:

Corstjens, Marcel;
Lal, Rajiv

Publication type:

Article