THE ETHNOGRAPHER'S METHOD.
- Published in:
- 2000
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 2000 AND VI 37 AND IP 2
Results: 11
1
2
Impact of a Late Entrant on the Diffusion of a New Product/Service.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 269, doi. 10.1509/jmkr.37.2.269.18730
- By:
- Publication type:
- Article
3
A Hierarchical Bayes Model for Assortment Choice.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 259, doi. 10.1509/jmkr.37.2.259.18733
- By:
- Publication type:
- Article
4
An Investigation of Reference Price Segments.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 246, doi. 10.1509/jmkr.37.2.246.18727
- By:
- Publication type:
- Article
5
Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 227, doi. 10.1509/jmkr.37.2.227.18735
- By:
- Publication type:
- Article
6
Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 215, doi. 10.1509/jmkr.37.2.215.18729
- By:
- Publication type:
- Article
7
Consumer Response to Negative Publicity: The Moderating Role of Commitment.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 203, doi. 10.1509/jmkr.37.2.203.18734
- By:
- Publication type:
- Article
8
Choosing What I Want Versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 187, doi. 10.1509/jmkr.37.2.187.18731
- By:
- Publication type:
- Article
9
Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a Television Viewing Choice Model.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 173, doi. 10.1509/jmkr.37.2.173.18738
- By:
- Publication type:
- Article
10
Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 156, doi. 10.1509/jmkr.37.2.156.18732
- By:
- Publication type:
- Article
11
The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 139, doi. 10.1509/jmkr.37.2.139.18728
- By:
- Publication type:
- Article