A Characterization of Retailer Response to Manufacturer Trade Deals.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 510, doi. 10.2307/3152004
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 1999 AND VI 36 AND IP 4
Results: 12
1
2
1999 PAUL E. GREEN AWARD.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 396
- Publication type:
- Article
3
1999 WILLIAM F. O'DELL AWARD.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 396
- Publication type:
- Article
4
The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 517, doi. 10.2307/3152005
- By:
- Publication type:
- Article
5
HINoV: A New Model to Improve Market Segment Definition by Identifying Noisy Variables.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 501, doi. 10.2307/3152003
- By:
- Publication type:
- Article
6
Investigating Household State Dependence Effects Across Categories.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 488, doi. 10.2307/3152002
- By:
- Publication type:
- Article
7
Measuring the Influence of Individual Preference Structures in Group Decision Making.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 476, doi. 10.2307/3152001
- By:
- Publication type:
- Article
8
Pie-Expansion Efforts: Collaboration Processes in Buyer-Supplier Relationships.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 461, doi. 10.2307/3152000
- By:
- Publication type:
- Article
9
Buyer-Seller Relationships in Business Markets.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 439, doi. 10.2307/3151999
- By:
- Publication type:
- Article
10
Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 424, doi. 10.2307/3151998
- By:
- Publication type:
- Article
11
Estimating Price Elasticities with Theory-Based Priors.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 413, doi. 10.2307/3151997
- By:
- Publication type:
- Article
12
Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 397, doi. 10.2307/3151996
- By:
- Publication type:
- Article