Works matching IS 00222437 AND DT 1999 AND VI 36 AND IP 2

Results: 13

THE GROWTH WARRIORS: CREATING SUSTAINABLE GLOBAL ADVANTAGE FOR AMERICA'S TECHNOLOGY INDUSTRIES.

Published in:

1999

By:

Bayus, Barry L.;
Mishra, Sanjay;
Wiley, James B.;
Gardner, Meryl P.;
Coughlan, Anne T.;
Howell, Roy D.

Publication type:

Book Review

The Distribution of Survey Contact and Participation in the United States: Constructing a Survey-Based Estimate.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 286, doi. 10.2307/3152100

By:

Bickart, Barbara;
Schmittlein, David

Publication type:

Article

A Comparison of Multidimensional Scaling Methods for Perceptual Mapping.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 277, doi. 10.2307/3152099

By:

Bijmolt, Tammo H. A.;
Wedel, Michel

Publication type:

Article

The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 269, doi. 10.2307/3152098

By:

Shankar, Venkatesh;
Carpenter, Gregory S.;
Krishnamurthi, Lakshman

Publication type:

Article

Signaling Unobservable Product Quality Through a Brand Ally.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 258, doi. 10.2307/3152097

By:

Rao, Akshay R.;
Lu Qu;
Ruekert..AEM.-rruekert@csom.umn.edu, Robert

Publication type:

Article

The Contingency Value of Complementary Capabilities in Product Development.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 239, doi. 10.2307/3152096

By:

Moorman, Christine;
Slotegraaf, Rebecca J.

Publication type:

Article

A Meta-Analysis of Satisfaction in Marketing Channel Relationships.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 223, doi. 10.2307/3152095

By:

Geyskens, Inge;
Steenkamp, Jan-Benedict E. M.;
Kumar, Nirmalya

Publication type:

Article

When Do Price Promotions Affect Pretrial Brand Evaluations?

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 211, doi. 10.2307/3152094

By:

Raghubir, Priya;
Corfman, Kim

Publication type:

Article

Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 200, doi. 10.2307/3152093

By:

Goldenberg, Jacob;
Mazursky, David;
Solomon, Sorin

Publication type:

Article

Perceptions of Price Unfairness: Antecedents and Consequences.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 187, doi. 10.2307/3152092

By:

Campbell, Margaret C.

Publication type:

Article

A Dynamic Model of Customers' Usage of Services: Usage as an Antecedent and Consequence of Satisfaction.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 171, doi. 10.2307/3152091

By:

Bolton, Ruth N.;
Lemon, Katherine N.

Publication type:

Article

An Empirical Investigation of Ex Post Transaction Costs in Franchised Distribution Channels.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 160, doi. 10.2307/3152090

By:

Dahlstrom, Robert;
Nygaard, Arne

Publication type:

Article

Emotional Trade-Off Difficulty and Choice.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 143, doi. 10.2307/3152089

By:

Luce, Mary Frances;
Payne, John W.;
Bettman, James R.

Publication type:

Article