Works matching IS 00222437 AND DT 1999 AND VI 36 AND IP 1
Results: 11
Reply to `A Note on Ramaswamy, Chatterjee, and Cohen's Latent Joint Segmentation Models'.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 1, p. 115, doi. 10.2307/3151919
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- Article
A Note on Ramaswamy, Chatterjee, and Cohen's Latent Joint Segmentation Models.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 1, p. 113, doi. 10.2307/3151918
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The Dark Side of Long-Term Relationships in Marketing Services.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 1, p. 132, doi. 10.2307/3151921
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In Search of Diversity: The Record of Major Marketing Journals.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 1, p. 120, doi. 10.2307/3151920
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Market Motives, Distinctive Capabilities, and Domestic Inertia: A Hybrid Model of Innovation Generation.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 1, p. 95, doi. 10.2307/3151917
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Understanding How Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 1, p. 75, doi. 10.2307/3151916
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How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy x Copy Interactions for Partial Comparative Advertisements.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 1, p. 58, doi. 10.2307/3151915
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The Malleable Self: The Role of Self-Expression in Persuasion.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 1, p. 45, doi. 10.2307/3151914
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Making Complementary Choices in Consumption Episodes: Highlighting Versus Balancing.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 1, p. 29, doi. 10.2307/3151913
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The Use of Visual Mental Imagery in New Product Design.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 1, p. 18, doi. 10.2307/3151912
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International Market Segmentation Based on Consumer--Product Relations.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 1, p. 1, doi. 10.2307/3151911
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- Article