1998 PAUL E. GREEN AWARD.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 4, p. 412
- Publication type:
- Article
Works matching IS 00222437 AND DT 1998 AND VI 35 AND IP 4
Results: 11
1
2
1998 WILLIAM F. O'DELL AWARD.
- Published in:
- 1998
- Publication type:
- Other
3
THE LAWS OF CHOICE: PREDICTING CUSTOMER BEHAVIOR.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
4
Designing the Next Study for Maximum Impact.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 4, p. 496, doi. 10.2307/3152168
- By:
- Publication type:
- Article
5
When Is It Worthwhile Targeting the Majority Instead of the Innovators in a New Product Launch?
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 4, p. 488, doi. 10.2307/3152167
- By:
- Publication type:
- Article
6
Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 4, p. 474, doi. 10.2307/3152166
- By:
- Publication type:
- Article
7
The Effects of Extensions on Brand Name Dilution and Enhancement.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 4, p. 464, doi. 10.2307/3152165
- By:
- Publication type:
- Article
8
Divide and Prosper: Consumers' Reactions to Partitioned Prices.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 4, p. 453, doi. 10.2307/3152164
- By:
- Publication type:
- Article
9
Predecisional Distortion of Product Information.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 4, p. 438, doi. 10.2307/3152163
- By:
- Publication type:
- Article
10
The Illusion of Delayed Incentives: Evaluating Future Effort--Money Transactions.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 4, p. 427, doi. 10.2307/3152162
- By:
- Publication type:
- Article
11
Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 4, p. 413, doi. 10.2307/3152161
- By:
- Publication type:
- Article