Works matching IS 00222437 AND DT 1998 AND VI 35 AND IP 3
Results: 11
COMPUTER-BASED SURVEY SOFTWARE PACKAGES: A REVIEW OF VISUAL Q, THE SURVEY SYSTEM, SURVEY PRO, AND SENSUS.
- Published in:
- 1998
- By:
- Publication type:
- Product Review
Advertising Frequency Decisions in a Discrete Markov Process Under a Budget Constraint.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 399, doi. 10.2307/3152037
- By:
- Publication type:
- Article
The Effect of Promotion on Consumption: Buying More and Consuming It Faster.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 390, doi. 10.2307/3152036
- By:
- Publication type:
- Article
On the Heterogeneity of Demand.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 384, doi. 10.2307/3152035
- By:
- Publication type:
- Article
Exploring the Determinants of Broadway Show Success.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 370, doi. 10.2307/3152034
- By:
- Publication type:
- Article
Determining Where to Shop: Fixed and Variable Costs of Shopping.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 352, doi. 10.2307/3152033
- By:
- Publication type:
- Article
An Empirical Analysis of Umbrella Branding.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 339, doi. 10.2307/3152032
- By:
- Publication type:
- Article
Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 325, doi. 10.2307/3152031
- By:
- Publication type:
- Article
Coupon Value: A Signal for Price?
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 316, doi. 10.2307/3152030
- By:
- Publication type:
- Article
Seasonal Marketing and Timing New Product Introductions.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 296, doi. 10.2307/3152029
- By:
- Publication type:
- Article
Information Asymmetry and Levels of Agency Relationships.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 277, doi. 10.2307/3152028
- By:
- Publication type:
- Article