From the Editor.
- Published in:
- 1998
- By:
- Publication type:
- Editorial
Works matching IS 00222437 AND DT 1998 AND VI 35 AND IP 1
Results: 13
1
2
SPSS, VERSION 7.5 FOR WINDOWS NT/WINDOWS.
- Published in:
- 1998
- By:
- Publication type:
- Product Review
3
THE PSYCHOLOGY RESEARCH HANDBOOK: A GUIDE FOR GRADUATE STUDENTS AND RESEARCH ASSISTANTS.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
4
SEGMENTATION AND POSITIONING FOR STRATEGIC MARKETING DECISIONS.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
5
A Meta-Analysis of Relationships Between Ad-Evoked Feelings and Advertising Responses.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 1, p. 114, doi. 10.2307/3151934
- By:
- Publication type:
- Article
6
A Relationship Between Market Share Elasticities and Brand Switching Probabilities.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 1, p. 99, doi. 10.2307/3151933
- By:
- Publication type:
- Article
7
Market-Level Effects of Information: Competitive Responses and Consumer Dynamics.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 1, p. 82, doi. 10.2307/3151932
- By:
- Publication type:
- Article
8
An Anchoring and Adjustment Model of Purchase Quantity Decisions.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 1, p. 71, doi. 10.2307/3151931
- By:
- Publication type:
- Article
9
Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 1, p. 54, doi. 10.2307/3151930
- By:
- Publication type:
- Article
10
Investigating Purchase Timing Behavior in Two Related Product Categories.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 1, p. 43, doi. 10.2307/3151929
- By:
- Publication type:
- Article
11
Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 1, p. 30, doi. 10.2307/3151928
- By:
- Publication type:
- Article
12
Estimating Irregular Pricing Effects: A Stochastic Spline Regression Approach.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 1, p. 16, doi. 10.2307/3151927
- By:
- Publication type:
- Article
13
Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 1, p. 1, doi. 10.2307/3151926
- By:
- Publication type:
- Article