CHAOS AND CATASTROPHE THEORIES.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1997 AND VI 34 AND IP 3
Results: 14
1
2
CONSUMPTION AND MARKETING: MACRO DIMENSIONS.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
3
THE SURVEY KIT.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
4
STRUCTURAL EQUATION MODELING: CONCEPTS, ISSUES, AND APPLICATIONS.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
5
MARKETING IN A MULTICULTURAL WORLD: ETHNICITY, NATIONALISM, AND CULTURAL IDENTITY.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
6
Consideration: Review of Research and Prospects for Future Insights.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 3, p. 406, doi. 10.2307/3151902
- By:
- Publication type:
- Article
7
A Household-Level Television Advertising Exposure Model.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 3, p. 394, doi. 10.2307/3151901
- By:
- Publication type:
- Article
8
Kalman Filter Estimation of New Product Diffusion Models.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 3, p. 378, doi. 10.2307/3151900
- By:
- Publication type:
- Article
9
A Feature-Based Approach to Market Segmentation Via Overlapping K-Centroids Clustering.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 3, p. 370, doi. 10.2307/3151899
- By:
- Publication type:
- Article
10
Understanding Cooperative Advertising Participation Rates in Conventional Channels.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 3, p. 357, doi. 10.2307/3151898
- By:
- Publication type:
- Article
11
Dimensions of Brand Personality.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 3, p. 347, doi. 10.2307/3151897
- By:
- Publication type:
- Article
12
Are the Parts Better than the Whole? The Effects of Decompositional Questions on Judgments of Frequent Behaviors.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 3, p. 335, doi. 10.2307/3151896
- By:
- Publication type:
- Article
13
Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 3, p. 322, doi. 10.2307/3151895
- By:
- Publication type:
- Article
14
Development of Family Triadic Measures for Children's Purchase Influence.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 3, p. 307, doi. 10.2307/3151894
- By:
- Publication type:
- Article