RESEARCHING CULTURE: QUALITATIVE METHOD AND CULTURAL STUDIES.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1997 AND VI 34 AND IP 2
Results: 13
1
2
THE PSYCHOLOGY OF ATTITUDES.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
3
IMPROVING SURVEY QUESTIONS: DESIGN AND EVALUATION.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
4
MARKETING SOCIAL CHANGE: CHANGING BEHAVIOR TO PROMOTE HEALTH, SOCAL DEVELOPMENT, AND THE ENVIRONMENT.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
5
How T.V. Advertising Works: An Industry Response.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 2, p. 292, doi. 10.2307/3151866
- By:
- Publication type:
- Article
6
Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 2, p. 286, doi. 10.2307/3151865
- By:
- Publication type:
- Article
7
Deliberate Product Definition: Customizing the Product Definition Process.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 2, p. 276, doi. 10.2307/3151864
- By:
- Publication type:
- Article
8
Reliability Assessment and Optimization of Marketing Measurement.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 2, p. 262, doi. 10.2307/3151863
- By:
- Publication type:
- Article
9
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 2, p. 248, doi. 10.2307/3151862
- By:
- Publication type:
- Article
10
The Moderating Effects of Problem Characteristics on Experts' and Novices' Judgments.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 2, p. 233, doi. 10.2307/3151861
- By:
- Publication type:
- Article
11
Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 2, p. 219, doi. 10.2307/3151860
- By:
- Publication type:
- Article
12
Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 2, p. 205, doi. 10.2307/3151859
- By:
- Publication type:
- Article
13
Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling.
- Published in:
- 1997
- By:
- Publication type:
- Editorial