Works matching IS 00222437 AND DT 1996 AND VI 33 AND IP 4

Results: 9

Composite Branding Alliances: An Investigation of Extension and Feedback Effects.

Published in:

Journal of Marketing Research (JMR), 1996, v. 33, n. 4, p. 453, doi. 10.2307/3152216

By:

Park, C. Whan;
Jun, Sung Youl;
Shocker, Allan D.

Publication type:

Article

Modeling Consumer Choice Among SKUs.

Published in:

Journal of Marketing Research (JMR), 1996, v. 33, n. 4, p. 442, doi. 10.2307/3152215

By:

Fader, Peter S.;
Hardie, Bruce G.S.

Publication type:

Article

Controlling Supplier Opportunism in Industrial Relationships.

Published in:

Journal of Marketing Research (JMR), 1996, v. 33, n. 4, p. 431, doi. 10.2307/3152214

By:

Stump, Rodney L.;
Heide, Jan B.

Publication type:

Article

Using Demonstration to Increase New Product Acceptance: Controlling Demonstration Time.

Published in:

Journal of Marketing Research (JMR), 1996, v. 33, n. 4, p. 422, doi. 10.2307/3152213

By:

Heiman, Amir;
Muller, Eitan

Publication type:

Article

The Effect of Type of Elaboration on Advertisement Processing and Judgment.

Published in:

Journal of Marketing Research (JMR), 1996, v. 33, n. 4, p. 410, doi. 10.2307/3152212

By:

Malaviya, Prashant;
Kisielius, Jolita;
Sternthal, Brian

Publication type:

Article

A Model of How Discounting High-Priced Brands Affects the Sales of Low-Priced Brands.

Published in:

Journal of Marketing Research (JMR), 1996, v. 33, n. 4, p. 399, doi. 10.2307/3152211

By:

Sethuraman, Raj

Publication type:

Article

Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison With Store Data.

Published in:

Journal of Marketing Research (JMR), 1996, v. 33, n. 4, p. 383, doi. 10.2307/3152210

By:

Gupta, Sachin;
Chintagunta, Pradeep;
Kaul, Anil;
Wittink, Dick R.

Publication type:

Article

1996 PAUL E. GREEN AWARD.

Published in:: 1996
Publication type:: Other

1996 WILLIAM F. O'DELL AWARD.

Published in:: 1996
Publication type:: Other