PERSUASION: PSYCHOLOGICAL INSIGHTS AND PERSPECTIVES.
- Published in:
- 1996
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1996 AND VI 33 AND IP 2
Results: 16
1
2
CONTEMPORARY MARKETING AND CONSUMER BEHAVIOR: AN ANTHROPOLOGICAL SOURCEBOOK.
- Published in:
- 1996
- By:
- Publication type:
- Book Review
3
BASIC PRINCIPLES OF STRUCTURAL EQUATION MODELING: AN INTRODUCTION TO LISREL AND EQS.
- Published in:
- 1996
- By:
- Publication type:
- Book Review
4
RESEARCH DESIGN: QUALITATIVE AND QUANTITATIVE APPROACHES.
- Published in:
- 1996
- By:
- Publication type:
- Book Review
5
ANSWERING QUESTIONS: METHODOLOGY FOR DETERMINING COGNITIVE AND COMMUNICATIVE PROCESS IN SURVEY RESEARCH.
- Published in:
- 1996
- By:
- Publication type:
- Book Review
6
Reflections on `A Meta-Analysis of Applications of Diffusion Models'.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 2, p. 247, doi. 10.2307/3152151
- By:
- Publication type:
- Article
7
Efficient Marketing Communication: Helping the Customer Learn.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 2, p. 239, doi. 10.2307/3152150
- By:
- Publication type:
- Article
8
Competitive-Component Analysis: A New Approach to Calibrating Asymmetric Market-Share Models.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 2, p. 224, doi. 10.2307/3152149
- By:
- Publication type:
- Article
9
Modeling Individual Preference Evolution and Choice in a Dynamic Group Setting.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 2, p. 211, doi. 10.2307/3152148
- By:
- Publication type:
- Article
10
Outcome-Based and Behavior-Based Coordination Efforts in Channel Relationships.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 2, p. 200, doi. 10.2307/3152147
- By:
- Publication type:
- Article
11
Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 2, p. 188, doi. 10.2307/3152146
- By:
- Publication type:
- Article
12
In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 2, p. 174, doi. 10.2307/3152145
- By:
- Publication type:
- Article
13
Limited Choice Sets, Local Price Response, and Implied Measures of Price Competition.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 2, p. 163, doi. 10.2307/3152144
- By:
- Publication type:
- Article
14
Do Consumers Overgeneralize One-Sided Comparative Price Claims, and Are More Stringent Regulations Needed?
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 2, p. 150, doi. 10.2307/3152143
- By:
- Publication type:
- Article
15
A Bayesian Approach for Estimating Target Market Potential With Limited Geodemographic Information.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 2, p. 134, doi. 10.2307/3152142
- By:
- Publication type:
- Article
16
Integrative Research in Marketing and Operations Management.
- Published in:
- 1996
- By:
- Publication type:
- Editorial