LADDERMAP-VERSION 4.0.
- Published in:
- 1995
- By:
- Publication type:
- Product Review
Works matching IS 00222437 AND DT 1995 AND VI 32 AND IP 4
Results: 14
1
2
INSIDE CULTURE: ART AND CLASS IN THE AMERICAN HOME/CLAIMS TO FAME: CELEBRITY IN CONTEMPORARY AMERICA/XUXU: THE MEGA-MARKETING OF GENDER, RACE AND MODERNITY.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
3
THE NAKED CONSUMER: THE SECRET OF MOTIVATIONAL RESEARCH IN GLOBAL MARKETING.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
4
Equity Estimation and Assessing Market Response: A Rejoinder.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 4, p. 480, doi. 10.2307/3152183
- By:
- Publication type:
- Article
5
The Impact of Affective Reactions on Attitudes Toward the Advertisement and the Brand: A Step Toward Ecological Validity.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 4, p. 470, doi. 10.2307/3152182
- By:
- Publication type:
- Article
6
A Segmentation Model for the Targeted Marketing of Consumer Durables.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 4, p. 463, doi. 10.2307/3152181
- By:
- Publication type:
- Article
7
Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 4, p. 457, doi. 10.2307/3152180
- By:
- Publication type:
- Article
8
Isolating the Determinants of Innovativeness: A Split-Population Tobit (SPOT) Duration Model of Timing and Volume of First and Repeat Purchase.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 4, p. 444, doi. 10.2307/3152179
- By:
- Publication type:
- Article
9
A Single Ideal Point Model for Market Structure Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 4, p. 433, doi. 10.2307/3152178
- By:
- Publication type:
- Article
10
Double Couponing and Retail Pricing in a Couponed Product Category.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 4, p. 419, doi. 10.2307/3152177
- By:
- Publication type:
- Article
11
Modeling Consumers' Choices of Multiple Items.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 4, p. 404, doi. 10.2307/3152176
- By:
- Publication type:
- Article
12
Using Extremes to Design Products and Segment Markets.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 4, p. 392, doi. 10.2307/3152175
- By:
- Publication type:
- Article
13
Psychometric Methods in Marketing Research: Part I, Conjoint Analysis.
- Published in:
- 1995
- By:
- Publication type:
- Editorial
14
1995 WILLIAM F. O'DELL AWARD.
- Published in:
- 1995
- Publication type:
- Other