Works matching IS 00222437 AND DT 1995 AND VI 32 AND IP 1
1
- Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 113, doi. 10.2307/3152118
- Carmone Jr., F.J.;
- Schaffer, C. M.
- Article
4
- Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 103, doi. 10.2307/3152115
- Rust, Roland T.;
- Donthu, Naveen
- Article
5
- Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 97, doi. 10.2307/3152114
- Chu, Wujin;
- Gerstner, Eitan;
- Hess, James D.
- Article
6
- Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 85, doi. 10.2307/3152113
- Weerahandi, Samaradasa;
- Moitra, Soumyo
- Article
7
- Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 75, doi. 10.2307/3152112
- Menon, Geeta;
- Bickart, Barbara;
- Sudman, Seymour;
- Blair, Johnny
- Article
8
- Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 66, doi. 10.2307/3152111
- Bucklin, Randolph E.;
- Gupta, Sunil;
- Han, Sangman
- Article
10
- Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 42, doi. 10.2307/3152109
- Bowman, Douglas;
- Gatignon, Hubert
- Article
11
- Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 30, doi. 10.2307/3152108
- Andrews, Rick L.;
- Srinivasan, T.C.
- Article
12
- Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 17, doi. 10.2307/3152107
- Hoch, Stephen J.;
- Kim, Byung-do;
- Montgomery, Alan L.;
- Rossi, Peter E.
- Article
13
- Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 1, doi. 10.2307/3152106
- Elrod, Terry;
- Keane, Michael P.
- Article
14
- Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 54, doi. 10.2307/3152110
- Kumar, Nirmalya;
- Scheer, Lisa K.;
- Steenkamp, Jan-Benedict E.M.
- Article