PROCLUS.
- Published in:
- 1994
- By:
- Publication type:
- Product Review
Works matching IS 00222437 AND DT 1994 AND VI 31 AND IP 4
Results: 17
1
2
BRAND EQUITY AND ADVERTISING: ADVERTISING'S ROLE IN BUILDING STRONG BRANDS.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
3
NEW DIRECTIONS IN ATTITUDE MEASUREMENT.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
4
CUSTOMER VISITS: BUILDING A BETTER MARKETING FOCUS.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
5
STATE OF THE ART MARKETING RESEARCH.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
6
HANDBOOKS IN OPERATIONS RESEARCH AND MANAGEMENT SCIENCE: MARKETING, VOLUME 5.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
7
Reflections on "Consumer Preference Formation and Pioneering Advantage"
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 4, p. 570, doi. 10.2307/3151884
- By:
- Publication type:
- Article
8
Behavioral and Psychological Consequences of Boundary Spanning Burnout for Customer Service Representatives.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 4, p. 558, doi. 10.2307/3151883
- By:
- Publication type:
- Article
9
Efficient Experimental Design with Marketing Research Applications.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 4, p. 545, doi. 10.2307/3151882
- By:
- Publication type:
- Article
10
An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 4, p. 533, doi. 10.2307/3151881
- By:
- Publication type:
- Article
11
Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 4, p. 516, doi. 10.2307/3151880
- By:
- Publication type:
- Article
12
Advertising's Impact on Category Substitution.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 4, p. 505, doi. 10.2307/3151879
- By:
- Publication type:
- Article
13
Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 4, p. 484, doi. 10.2307/3151878
- By:
- Publication type:
- Article
14
The Effect of Just-in-Time Selling on Organizational Structure: An Empirical Investigation.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 4, p. 471, doi. 10.2307/3151877
- By:
- Publication type:
- Article
15
An Efficiency Criterion for Marketing Design.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 4, p. 462, doi. 10.2307/3151876
- By:
- Publication type:
- Article
16
Finding Choice Alternatives in Memory: Probability Models of Brand Name Recall.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 4, p. 441, doi. 10.2307/3151875
- By:
- Publication type:
- Article
17
1994 WILLIAM F. O'DELL AWARD.
- Published in:
- 1994
- Publication type:
- Other