PRODUCT-COUNTRY IMAGES: IMPACT AND ROLE IN INTERNATIONAL MARKETING.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1994 AND VI 31 AND IP 3
Results: 18
1
2
DICTIONARY OF STATISTICS AND METHODOLOGY: A NONTECHNICAL GUIDE FOR THE SOCIAL SCIENCES.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
3
RESEARCHING SENSITIVE TOPICS.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
4
THE HANDBOOK FOR FOCUS GROUP RESEARCH/SUCCESSFUL FOCUS GROUPS: ADVANCING THE STATE OF THE ART.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
5
AMA HANDBOOK FOR CUSTOMER SATISFACTION.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
6
ATTENTION, ATTITUDE, AND AFFECT IN RESPONSE TO ADVERTISING/ADVERTISING EXPOSURE, MEMORY, AND CHOICE.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
7
RESEARCH IN CONSUMER BEHAVIOR.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
8
Do Coupon Expiration Dates Affect Consumer Behavior?
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 3, p. 423, doi. 10.2307/3152229
- By:
- Publication type:
- Article
9
Age, Sex, and Attitude Toward the Past as Predictors of Consumers' Aesthetic Tastes for Cultural Products.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 3, p. 412, doi. 10.2307/3152228
- By:
- Publication type:
- Article
10
Reducing Competitive Ad Interference.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 3, p. 403, doi. 10.2307/3152227
- By:
- Publication type:
- Article
11
Buying or Just Browsing? The Duration of Purchase Deliberation.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 3, p. 393, doi. 10.2307/3152226
- By:
- Publication type:
- Article
12
Enhancing Memory of Television Commercials Through Message Spacing.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 3, p. 384, doi. 10.2307/3152225
- By:
- Publication type:
- Article
13
Designs of Discrete Choice Set Experiments for Estimating Both Attribute and Availability Cross Effects.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 3, p. 375, doi. 10.2307/3152224
- By:
- Publication type:
- Article
14
Context Effects, New Brand Entry, and Consideration Sets.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 3, p. 364, doi. 10.2307/3152223
- By:
- Publication type:
- Article
15
Organizational Citizenship Behaviors and Sales Unit Effectiveness.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 3, p. 351, doi. 10.2307/3152222
- By:
- Publication type:
- Article
16
Meaningful Brands From Meaningless Differentiation: The Dependence on Irrelevant Attributes.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 3, p. 339, doi. 10.2307/3152221
- By:
- Publication type:
- Article
17
Rentals, Sales, and Buybacks: Managing Secondary Distribution Channels.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 3, p. 325, doi. 10.2307/3152220
- By:
- Publication type:
- Article
18
Correction.
- Published in:
- 1994
- Publication type:
- Correction Notice