W1NSTAT 2.0/SYSTAT 5.02/SYSTAT, Inc.,/ SPSS 6.0/Base Statistics/Professional Statistics/Advanced Statistics.
- Published in:
- 1994
- By:
- Publication type:
- Product Review
Works matching IS 00222437 AND DT 1994 AND VI 31 AND IP 1
Results: 15
1
2
HYPER-STAT.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
3
ADVANCES IN DISTRIBUTION CHANNEL RESEARCH.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
4
MARKETING RESEARCH: AN APPLIED ORIENTATION.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
5
On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 1, p. 128, doi. 10.2307/3151952
- By:
- Publication type:
- Article
6
Signal Detection Theory and Single Observation Designs: Methods and Indices for Advertising Recognition Testing.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 1, p. 117, doi. 10.2307/3151951
- By:
- Publication type:
- Article
7
The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 1, p. 106, doi. 10.2307/3151950
- By:
- Publication type:
- Article
8
Modeling Hierarchical Conjoint Processes With Integrated Choice Experiments.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 1, p. 92, doi. 10.2307/3151949
- By:
- Publication type:
- Article
9
The Effect of Deal Knowledge on Consumer Purchase Behavior.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 1, p. 76, doi. 10.2307/3151948
- By:
- Publication type:
- Article
10
Benchmarks for Discrete Choice Models.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 1, p. 65, doi. 10.2307/3151947
- By:
- Publication type:
- Article
11
A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 1, p. 57, doi. 10.2307/3151946
- By:
- Publication type:
- Article
12
A Two-Stage Sales Forecasting Procedure Using Discounted Least Squares.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 1, p. 44, doi. 10.2307/3151945
- By:
- Publication type:
- Article
13
The Effects of Advertising on Brand Switching and Repeat Purchasing.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 1, p. 28, doi. 10.2307/3151944
- By:
- Publication type:
- Article
14
Perceptual Mapping Based on Idiosyncratic Sets of Attributes.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 1, p. 15, doi. 10.2307/3151943
- By:
- Publication type:
- Article
15
Reliability Measures for Qualitative Data: Theory and Implications.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 1, p. 1, doi. 10.2307/3151942
- By:
- Publication type:
- Article