HEARING THE VOICE OF THE MARKET: COMPETITIVE ADVANTAGE THROUGH CREATIVE USE OF MARKET INFORMATION.
- Published in:
- 1993
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1993 AND VI 30 AND IP 1
Results: 14
1
2
DELTAGRAPH PROFESSIONAL, 2.0.1 FOR MACINTOSH; DELTAGRAPH PROFESSIONAL FOR WINDOWS.
- Published in:
- 1993
- By:
- Publication type:
- Product Review
3
COMMODITY ADVERTISING AND PROMOTION.
- Published in:
- 1993
- By:
- Publication type:
- Book Review
4
A BIBLIOGRAPHY OF RESEARCH AND WRITINGS ON MARKETING AND ADVERTISING TO CHILDREN.
- Published in:
- 1993
- By:
- Publication type:
- Book Review
5
THE ADAPTIVE CHARACTER OF THOUGHT.
- Published in:
- 1993
- By:
- Publication type:
- Book Review
6
The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 1, p. 105, doi. 10.2307/3172517
- By:
- Publication type:
- Article
7
The Effects of Length, Content, and Repetition on Television Commercial Effectiveness.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 1, p. 91, doi. 10.2307/3172516
- By:
- Publication type:
- Article
8
Organizational Consequences, Marketing Ethics, and Salesforce Supervision.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 1, p. 78, doi. 10.2307/3172515
- By:
- Publication type:
- Article
9
Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 1, p. 63, doi. 10.2307/3172514
- By:
- Publication type:
- Article
10
Carryover and Backfire Effects in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 1, p. 52, doi. 10.2307/3172513
- By:
- Publication type:
- Article
11
Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 1, p. 42, doi. 10.2307/3172512
- By:
- Publication type:
- Article
12
The Motivational Impact of Sales Quotas on Effort.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 1, p. 28, doi. 10.2307/3172511
- By:
- Publication type:
- Article
13
A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 1, p. 7, doi. 10.2307/3172510
- By:
- Publication type:
- Article
14
The Future of Research in Marketing: Marketing Science.
- Published in:
- 1993
- By:
- Publication type:
- Editorial