CONSUMPTION VALUES AND MARKET CHOICES: THEORY AND APPLICATIONS.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1992 AND VI 29 AND IP 4
Results: 14
1
2
QUALITATIVE RESEARCH IN ACTION.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
3
A USER'S GUIDE TO PRINCIPAL COMPONENTS.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
4
ROBUST ESTIMATION AND TESTING.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
5
BESTCHOICE3/LOGICAL DECISION/SMARTEDGE...
- Published in:
- 1992
- By:
- Publication type:
- Product Review
6
CORANA: CORRESPONDENCE ANALYSIS.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
7
Reflections on "A Simultaneous Approach to Market Segmentation and Market Structuring"
- Published in:
- 1992
- By:
- Publication type:
- Editorial
8
Influence Strategies in Marketing Channels: Measures and Use in Different Relationship Structures.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 4, p. 462, doi. 10.2307/3172712
- By:
- Publication type:
- Article
9
Getting an Angle in Advertising: The Effect of Camera Angle on Product Evaluations.
- Published in:
- 1992
- By:
- Publication type:
- Product Review
10
Predicting When Two-Sided Ads Will Be More Effective Than One Sided Ads: The Role of Correlation and Correspondent Inferences.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 4, p. 441, doi. 10.2307/3172710
- By:
- Publication type:
- Article
11
The effect of the Focus of Comparison on Consumer Preferences.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 4, p. 430, doi. 10.2307/3172709
- By:
- Publication type:
- Article
12
Elimination by Dimensions.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 4, p. 417, doi. 10.2307/3172708
- By:
- Publication type:
- Article
13
Transitions in Preference Over Time: The Effects of Memory on Message Persuasiveness.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 4, p. 406, doi. 10.2307/3172707
- By:
- Publication type:
- Article
14
Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 4, p. 391, doi. 10.2307/3172706
- By:
- Publication type:
- Article