Works matching IS 00222437 AND DT 1992 AND VI 29 AND IP 2
7
- Journal of Marketing Research (JMR), 1992, v. 29, n. 2, p. 254, doi. 10.2307/3172574
- Novak, Thomas P.;
- de Leeuw, Jan;
- MacEvoy, Bruce
- Article
8
- Journal of Marketing Research (JMR), 1992, v. 29, n. 2, p. 238, doi. 10.2307/3172573
- Kumar, Nirmalya;
- Stern, Louis W.;
- Achrol, Ravi S.
- Article
9
- Journal of Marketing Research (JMR), 1992, v. 29, n. 2, p. 227, doi. 10.2307/3172572
- Feinberg, Fred M.;
- Kahn, Barbara E.;
- McAlister, Leigh
- Article
10
- Journal of Marketing Research (JMR), 1992, v. 29, n. 2, p. 216, doi. 10.2307/3172571
- John, Deborah Roedder;
- Lakshmi-Ratan, Ramnath
- Article
11
- Journal of Marketing Research (JMR), 1992, v. 29, n. 2, p. 201, doi. 10.2307/3172570
- Bucklin, Randolph E.;
- Gupta, Sunil
- Article
12
- Journal of Marketing Research (JMR), 1992, v. 29, n. 2, p. 189, doi. 10.2307/3172569
- Gopalakrishna, Srinath;
- Chatterjee, Rabikar
- Article
13
- Journal of Marketing Research (JMR), 1992, v. 29, n. 2, p. 176, doi. 10.2307/3172568
- Article
14
- Journal of Marketing Research (JMR), 1992, v. 29, n. 2, p. 162, doi. 10.2307/3172567
- Mantrala, Murali K.;
- Sinha, Prabhakant;
- Zoltners, Andris A.
- Article