Works matching IS 00222437 AND DT 1992 AND VI 29 AND IP 1
Results: 19
Promotion Has a Negative Effect on Brand Evaluations - Or Does It? Additional Disconfirming Evidence.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 143, doi. 10.2307/3172499
- By:
- Publication type:
- Article
The Effect of Influence Type and Performance Outcomes on Attitude Toward the Influencer.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 128, doi. 10.2307/3172498
- By:
- Publication type:
- Article
A Split Hazard Model for Analyzing the Diffusion of Innovations.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 116, doi. 10.2307/3172497
- By:
- Publication type:
- Article
Converting From Independent to Employee Salesforces: The Role of Perceived Switching Costs.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 101, doi. 10.2307/3172496
- By:
- Publication type:
- Article
Consumer Price and Promotion Expectations: An Experimental Study.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 90, doi. 10.2307/3172495
- By:
- Publication type:
- Article
Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 76, doi. 10.2307/3172494
- By:
- Publication type:
- Article
Vertical Trade Relationships: The Role of Dependence and Symmetry in Attaining Organizational Goals.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 65, doi. 10.2307/3172493
- By:
- Publication type:
- Article
An Integrative Look at the Use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 51, doi. 10.2307/3172492
- By:
- Publication type:
- Article
The Effects of Sequential Introduction of Brand Extensions.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 35, doi. 10.2307/3172491
- By:
- Publication type:
- Article
The Use of Pledges to build and Sustain Commitment in Distribution Channels.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 18, doi. 10.2307/3172490
- By:
- Publication type:
- Article
Modeling Dyadic Interactions and Networks in Marketing.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 5, doi. 10.2307/3172489
- By:
- Publication type:
- Article
SPSS/PC+ DOS Version 4/The SAS System+ DOS Version 6/SYSTAT DOS, Version 5.
- Published in:
- 1992
- By:
- Publication type:
- Product Review
EXPERIMENTAL DESIGN AND ANALYSIS.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
MULTIWAY CONTINGENCY TABLES ANALYSIS FOR THE SOCIAL SCIENCES.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
POLLS AND SURVEYS: UNDERSTANDING WHAT THEY TELL US.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
PROCESS AND STRUCTURE IN HUMAN DECISION MAKING.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
RESEARCH IN MARKETING.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
BOOKS AND SOFTWARE RECEIVED.
- Published in:
- 1992
- Publication type:
- Bibliography
EDITORIAL.
- Published in:
- 1992
- By:
- Publication type:
- Editorial