Works matching IS 00222437 AND DT 1992 AND VI 29 AND IP 1

Results: 19

Promotion Has a Negative Effect on Brand Evaluations - Or Does It? Additional Disconfirming Evidence.

Published in:

Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 143, doi. 10.2307/3172499

By:

Davis, Scott;
Inman, J. Jeffrey;
McAlister, Leigh

Publication type:

Article

The Effect of Influence Type and Performance Outcomes on Attitude Toward the Influencer.

Published in:

Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 128, doi. 10.2307/3172498

By:

Scheer, Lisa K.;
Stern, Louis W.

Publication type:

Article

A Split Hazard Model for Analyzing the Diffusion of Innovations.

Published in:

Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 116, doi. 10.2307/3172497

By:

Sinha, Rajiv K.;
Chandrashekaran, Murali

Publication type:

Article

Converting From Independent to Employee Salesforces: The Role of Perceived Switching Costs.

Published in:

Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 101, doi. 10.2307/3172496

By:

Weiss, Allen M.;
Anderson, Erin

Publication type:

Article

Consumer Price and Promotion Expectations: An Experimental Study.

Published in:

Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 90, doi. 10.2307/3172495

By:

Kalwani, Manohar U.;
Yim, Chi Kin

Publication type:

Article

Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments.

Published in:

Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 76, doi. 10.2307/3172494

By:

Grover, Rajiv;
Srinivasan, V.

Publication type:

Article

Vertical Trade Relationships: The Role of Dependence and Symmetry in Attaining Organizational Goals.

Published in:

Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 65, doi. 10.2307/3172493

By:

Buchanan, Lauranne

Publication type:

Article

An Integrative Look at the Use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data.

Published in:

Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 51, doi. 10.2307/3172492

By:

Kumar, Ajith;
Dillon, William R.

Publication type:

Article

The Effects of Sequential Introduction of Brand Extensions.

Published in:

Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 35, doi. 10.2307/3172491

By:

Keller, Kevin Lane;
Aaker, David A.

Publication type:

Article

The Use of Pledges to build and Sustain Commitment in Distribution Channels.

Published in:

Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 18, doi. 10.2307/3172490

By:

Anderson, Erin;
Weitz, Barton

Publication type:

Article

Modeling Dyadic Interactions and Networks in Marketing.

Published in:

Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 5, doi. 10.2307/3172489

By:

Iacobucci, Dawn;
Hopkins, Nigel

Publication type:

Article

SPSS/PC+ DOS Version 4/The SAS System+ DOS Version 6/SYSTAT DOS, Version 5.

Published in:

1992

By:

Howell, Roy D.

Publication type:

Product Review

EXPERIMENTAL DESIGN AND ANALYSIS.

Published in:

1992

By:

Mellenbergh, Gideon J.;
Arce, Constantino

Publication type:

Book Review

MULTIWAY CONTINGENCY TABLES ANALYSIS FOR THE SOCIAL SCIENCES.

Published in:

1992

By:

Magidson, Jay

Publication type:

Book Review

POLLS AND SURVEYS: UNDERSTANDING WHAT THEY TELL US.

Published in:

1992

By:

Tyebjee, Tyzoon T.

Publication type:

Book Review

PROCESS AND STRUCTURE IN HUMAN DECISION MAKING.

Published in:

1992

By:

Mano, Haim

Publication type:

Book Review

RESEARCH IN MARKETING.

Published in:

1992

By:

Stewart, David W.

Publication type:

Book Review

BOOKS AND SOFTWARE RECEIVED.

Published in:: 1992
Publication type:: Bibliography

EDITORIAL.

Published in:

1992

By:

Weitz, Barton A.

Publication type:

Editorial