MULTIDIMENSIONAL SCALING: CONCEPTS AND APPLICATIONS.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1991 AND VI 28 AND IP 4
Results: 19
1
2
SERVING THE AGELESS MARKET: STRATEGIES FOR SELLING TO THE FIFTY-PLUS MARKET.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
3
ANALYZING COMPLEX SURVEY DATA.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
4
ANALYSIS OF COMPLEX SURVEYS.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
5
WHAT CHILDREN CAN TELL US.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
6
FOUNDATIONS OF MEASUREMENT, VOL. I: ADDITIVE AND POLYNOMIAL REPRESENTATIONS/FOUNDATIONS OF MEASUREMENTS, VOL. II: GEOMETRICAL, THRESHOLD, AND PROBABILISTIC REPRESENTATIONS/FOUNDATIONS OF MEASUREMENT, VOL. III: REPRESENTATION, AXIOMIZATION, AND INVARIANCE.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
7
The Performance of the Polychoric Correlation Coefficient and Selected Fitting Functions in Confirmatory Factor Analysis With Ordinal Data.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 4, p. 491, doi. 10.2307/3172790
- By:
- Publication type:
- Article
8
Full-Information Maximum Likelihood Estimation of Brand Positioning Maps Using Supermarket Scanning Data.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 4, p. 483, doi. 10.2307/3172789
- By:
- Publication type:
- Article
9
Equilibrium Characteristics of Multinomial Logit Market Share Models.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 4, p. 480, doi. 10.2307/3172788
- By:
- Publication type:
- Article
10
Length-Biased Sampling in Mall Intercept Surveys.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 4, p. 475, doi. 10.2307/3172787
- By:
- Publication type:
- Article
11
Effects of Omitting Conclusions in Advertisements to Involved and Uninvolved Audiences.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 4, p. 467, doi. 10.2307/3172786
- By:
- Publication type:
- Article
12
Developing and Testing a Contingency Paradigm of Group Choice in Organizational Buying.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 4, p. 452, doi. 10.2307/3172785
- By:
- Publication type:
- Article
13
Effect of Dealing Patterns on Consumer Perceptions of Deal Frequency and Willingness to Pay.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 4, p. 441, doi. 10.2307/3172784
- By:
- Publication type:
- Article
14
Development and Testing of a Model of Consideration Set Composition.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 4, p. 429, doi. 10.2307/3172783
- By:
- Publication type:
- Article
15
Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 4, p. 417, doi. 10.2307/3172782
- By:
- Publication type:
- Article
16
Effects of Repeating Varied Ad Executions on Brand Name Memory.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 4, p. 406, doi. 10.2307/3172781
- By:
- Publication type:
- Article
17
A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 4, p. 385, doi. 10.2307/3172779
- By:
- Publication type:
- Article
18
Index Volume XXVIII, 1991.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 4, p. 507, doi. 10.1177/002224379102800421
- Publication type:
- Article
19
Pulsing in a Discrete Model of Advertising Competition.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 4, p. 397, doi. 10.2307/3172780
- By:
- Publication type:
- Article