Works matching IS 00222437 AND DT 1991 AND VI 28 AND IP 2
Results: 18
Primary Demand for Beer in The Netherlands: An Application of ARMAX Model Specification.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 240, doi. 10.2307/3172813
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- Publication type:
- Article
Encoding and Retrieval of Ad Affect in Memory.
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- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 232, doi. 10.2307/3172812
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- Publication type:
- Article
An Imagery-Processing View of the Role of Pictures in Print Advertisements.
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- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 226, doi. 10.2307/3172811
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- Article
Comment on "Adaptive Conjoint Analysis: Some Caveats and Suggestions"
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 223, doi. 10.2307/3172810
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- Publication type:
- Article
Adaptive Conjoint Analysis: Some Caveats and Suggestions.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 215, doi. 10.2307/3172809
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- Publication type:
- Article
Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment.
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- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 202, doi. 10.2307/3172808
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- Article
Supervisory Feedback: Alternative Types and Their Impact on Salespeople's Performance and Satisfaction.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 190, doi. 10.2307/3172807
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- Publication type:
- Article
Purchasing Agents' Use of Negotiation Strategies.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 175, doi. 10.2307/3172806
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- Publication type:
- Article
An Analysis of the Tradeoff Between Advertising and Price Discounting.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 160, doi. 10.2307/3172805
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- Publication type:
- Article
Interdepartmental Conflict in Organizational Buying: The Impact of the Organizational Context.
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- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 145, doi. 10.2307/3172804
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- Publication type:
- Article
Cross-Validation and Information Criteria in Causal Modeling.
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- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 137, doi. 10.2307/3172803
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- Publication type:
- Article
Perceptions of Relative Influence: Formation and Measurement.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 125, doi. 10.2307/3172802
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- Publication type:
- Article
AN EVALUATION OF GRAPHICS SOFTWARE: CHARISMA (V. 2.01), DRAWPERFECT (V. 1.1), HARVARD GRAPHICS (V. 2.3), AND POWERPOINT (V. 1.0).
- Published in:
- 1991
- By:
- Publication type:
- Book Review
SURVEY ERRORS AND SURVEY COSTS.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
CROSS-CULTURAL PERSPECTIVES IN NONVERBAL COMMUNICATION.
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- 1991
- By:
- Publication type:
- Book Review
AFFECT, COGNITION AND SOCIAL BEHAVIORAL/GROWTH POINTS IN COGNITION.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
MARKET RESPONSE MODELS: ECONOMETRIC AND TIME SERIES ANALYSIS.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
BOOKS AND SOFTWARE RECEIVED.
- Published in:
- 1991
- Publication type:
- Bibliography