A Process-Tracing Study of Brand Extension Evaluation.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 1, p. 16, doi. 10.2307/3172723
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 1991 AND VI 28 AND IP 1
Results: 16
1
2
RAGTIME 3.0/ALDUS PAGEMAKER 3.02/QUARK EXPRESS...
- Published in:
- 1991
- By:
- Publication type:
- Product Review
3
CONJOINT LINMAP.
- Published in:
- 1991
- By:
- Publication type:
- Product Review
4
GLOSSARY OF MARKETING RESEARCH.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
5
PSYCHOLOGICAL FOUNDATIONS OF ECONOMIC BEHAVIOR.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
6
MULTIVARIATE ANALYSIS OF VARIANCE AND REPEATED MEASURES: A PRACTICAL APPROACH FOR BEHAVIORAL SCIENCE.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
7
THE GALLUP STUDY ON AMERICA'S YOUTH.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
8
Common Factor Score Estimates in Multiple Regression Problems.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 1, p. 105, doi. 10.2307/3172730
- By:
- Publication type:
- Article
9
Pioneering and Market Share: Is Entry Time Endogenous and Does It Matter?
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 1, p. 97, doi. 10.2307/3172729
- By:
- Publication type:
- Article
10
Gender Differences in the Use of Message Cues and Judgments.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 1, p. 84, doi. 10.2307/3172728
- By:
- Publication type:
- Article
11
Response Function Estimation Using the Equity Estimator.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 1, p. 72, doi. 10.2307/3172727
- By:
- Publication type:
- Article
12
Determining Interbrand Substitutability Through Survey Measurement of Consumer Preference Structures.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 1, p. 58, doi. 10.2307/3172726
- By:
- Publication type:
- Article
13
Cue Compatibility and Framing in Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 1, p. 42, doi. 10.2307/3172725
- By:
- Publication type:
- Article
14
Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 1, p. 29, doi. 10.2307/3172724
- By:
- Publication type:
- Article
15
Stochastic Models of Interpurchase Time With Time-Dependent Covariates.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 1, p. 1, doi. 10.2307/3172722
- By:
- Publication type:
- Article
16
BOOKS AND SOFTWARE RECEIVED.
- Published in:
- 1991
- Publication type:
- Bibliography