NEW PRODUCT DEVELOPMENT AND TESTING.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1990 AND VI 27 AND IP 4
Results: 19
1
2
MEMORY IN CONTEXT: CONTEXT IN MEMORY.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
3
DICTIONARY OF CONCEPTS IN THE PHILOSOPHY OF SCIENCE.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
4
MARKET-SHARE ANALYSIS.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
5
ISSUES IN PRICING: THEORY AND RESEARCH.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
6
Event History Analysis Measures of Brand Loyalty.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 4, p. 485, doi. 10.2307/3172633
- By:
- Publication type:
- Article
7
Robust Measures of Consumer Brand Beliefs.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 4, p. 477, doi. 10.2307/3172632
- By:
- Publication type:
- Article
8
Humor in Advertising: The Moderating Role of Prior Brand Evaluation.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 4, p. 466, doi. 10.2307/3172631
- By:
- Publication type:
- Article
9
Multiple Correspondence Analysis of Multiple Choice Experiment Data.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 4, p. 455, doi. 10.2307/3172630
- By:
- Publication type:
- Article
10
A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 4, p. 445, doi. 10.2307/3172629
- By:
- Publication type:
- Article
11
Manufacturer Trade Deals and Retail Price Promotions.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 4, p. 428, doi. 10.2307/3172628
- By:
- Publication type:
- Article
12
SCULPTRE: A New Methodology for Deriving and Analyzing Hierarchical Product-Market Structures From Panel Data.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 4, p. 418, doi. 10.2307/3172627
- By:
- Publication type:
- Article
13
Boundary Value Models for the Combination of Forecasts.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 4, p. 402, doi. 10.2307/3172626
- By:
- Publication type:
- Article
14
Brand Introduction Strategies and Competitive Environments.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 4, p. 390, doi. 10.2307/3172625
- By:
- Publication type:
- Article
15
Hypothesis Testing With Scanner Data: The Advantage of Bayesian Methods.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 4, p. 379, doi. 10.2307/3172624
- By:
- Publication type:
- Article
16
Annotated Subject Index and Author/Title Index Volume XXVII, 1990.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 4, p. 504, doi. 10.1177/002224379002700419
- Publication type:
- Article
17
BOOKS AND SOFTWARE RECEIVED.
- Published in:
- 1990
- Publication type:
- Bibliography
18
ANALYZING BEHAVIORAL OBSERVATION DATA.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
19
POOLED TIME SERIES ANALYSIS.
- Published in:
- 1990
- By:
- Publication type:
- Book Review