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- Published in:
- 1990
- By:
- Publication type:
- Product Review
Works matching IS 00222437 AND DT 1990 AND VI 27 AND IP 3
Results: 15
1
2
COMPUTER INTENSIVE METHODS FOR TESTING HYPOTHESES: AN INTRODUCTION.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
3
DESIGNING QUALITATIVE RESEARCH.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
4
PARTICIPANT OBSERVATION: A METHODOLOGY FOR HUMAN STUDIES/INTERPRETIVE INTERACTIONISM.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
5
The Influence of Message Framing and Issue Involvement.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 3, p. 361, doi. 10.2307/3172593
- By:
- Publication type:
- Article
6
An Approach to Marketing Data Analysis: The Forced Classification Procedure of Dual Scaling.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 3, p. 354, doi. 10.2307/3172592
- By:
- Publication type:
- Article
7
Ease of Message Processing as a moderator of Repetition Effects in Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 3, p. 345, doi. 10.2307/3172591
- By:
- Publication type:
- Article
8
A Longitudinal Assessment of the Impact of Selected Organizational Influences on Salespeople's Organizational Commitment During Early Employment.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 3, p. 333, doi. 10.2307/3172590
- By:
- Publication type:
- Article
9
An Elimination by Aspects Model of Consumer Response to Promotion Calibrated on UPC Scanner Data.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 3, p. 322, doi. 10.2307/3172589
- By:
- Publication type:
- Article
10
Adaptive Designs for Likert-Type Data: An Approach for Implementing Marketing Surveys.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 3, p. 304, doi. 10.2307/3172588
- By:
- Publication type:
- Article
11
On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 3, p. 290, doi. 10.2307/3172587
- By:
- Publication type:
- Article
12
Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 3, p. 279, doi. 10.2307/3172586
- By:
- Publication type:
- Article
13
The Influence of Nonattended Material on the Processing of Advertising Claims.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 3, p. 263, doi. 10.2307/3172585
- By:
- Publication type:
- Article
14
A Price Expectations Model of Customer Brand Choice.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 3, p. 251, doi. 10.2307/3172584
- By:
- Publication type:
- Article
15
BOOKS AND SOFTWARE RECEIVED.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 3, p. 378, doi. 10.1177/002224379002700315
- Publication type:
- Article