Works matching IS 00222437 AND DT 1990 AND VI 27 AND IP 1
1
- 1990
- Fox, Richard J.;
- Lollar, James;
- Stem Jr., Donald E.
- Product Review
3
- Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 102, doi. 10.2307/3172556
- Kumar, Ajith;
- Dillon, William R.
- Article
4
- Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 94, doi. 10.2307/3172555
- Jain, Dipak;
- Bass, Frank M.;
- Yu-Min Chen
- Article
5
- Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 87, doi. 10.2307/3172554
- Wheat, Rita D.;
- Morrison, Donald G.
- Article
6
- Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 78, doi. 10.2307/3172553
- Article
7
- Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 70, doi. 10.2307/3172552
- Sultan, Fareena;
- Farley, John U.;
- Lehmann, Donald R.
- Article
8
- 1990
- Day, Ellen;
- Stem Jr., Donald E.
- Book Review
11
- 1990
- Stem Jr., Donald E.;
- Stewart, David W.
- Book Review
12
- Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 61, doi. 10.2307/3172551
- Spiro, Rosann L.;
- Weitz, Barton A.
- Article
13
- Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 51, doi. 10.2307/3172550
- Howard, Daniel J.;
- Barry, Thomas E.
- Article
14
- Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 37, doi. 10.2307/3172549
- Mahajan, Vijay;
- Muller, Eitan;
- Srivastava, Rajendra K.
- Article
15
- Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 24, doi. 10.2307/3172548
- Heide, Jan B.;
- John, George
- Article
16
- Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 11, doi. 10.2307/3172547
- Lastovicka, John L.;
- Murry Jr., John P.;
- Joachimsthaler, Erich A.
- Article
17
- Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 1, doi. 10.2307/3172546
- Perkins, W. Steven;
- Rao, Ram C.
- Article