BOOKS AND SOFTWARE RECEIVED.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 252, doi. 10.1177/002224378902600220
- Publication type:
- Article
Works matching IS 00222437 AND DT 1989 AND VI 26 AND IP 2
Results: 20
1
2
EXP: THE SCIENTIFIC WORD PROCESSOR, VERSION 1.11.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
3
PROCEEDINGS OF THE SAWTOOTH SOFTWARE CONFERENCE ON PERCEPTUAL MAPPING, CONJOINT ANALYSIS, AND COMPUTER INTERVIEWING.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
4
Q METHODOLOGY.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
5
RESEARCH FOR MARKETING DECISIONS.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
6
HOW MANY SUBJECTS?
- Published in:
- 1989
- By:
- Publication type:
- Book Review
7
THE FRONTIER OF RESEARCH IN THE CONSUMER INTEREST.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
8
CULTURE AND CONSUMPTION: NEW APPROACHES TO THE SYMBOLIC CHARACTER OF CONSUMER GOODS AND ACTIVITIES.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
9
ANALYZING DECISION MAKING: METRIC CONJOINT ANALYSIS.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
10
Commentary on Biasing Effects of Pilot Samples and Gillett's Observations on the Stein Confidence Interval.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 241, doi. 10.2307/3172611
- By:
- Publication type:
- Article
11
Confidence Interval Construction by Stein's Method: A Practical and Economical Approach to Sample Size Determination.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 237, doi. 10.2307/3172610
- By:
- Publication type:
- Article
12
An Approach for Tracking Within-Segment Shifts in Market Shares.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 230, doi. 10.2307/3172609
- By:
- Publication type:
- Article
13
Country Image: Halo or Summary Construct?
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 222, doi. 10.2307/3172608
- By:
- Publication type:
- Article
14
Some Results on the Behavior of Alternate Covariance Structure Estimation Procedures in the Presence of Non-Normal Data.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 214, doi. 10.2307/3172607
- By:
- Publication type:
- Article
15
An Alternative Explanation for Lower Repeat Rates After Promotion Purchases.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 205, doi. 10.2307/3172606
- By:
- Publication type:
- Article
16
Shaping the Route to Attitude Change: Central Versus Peripheral Processing Through Comparative Versus Noncomparative Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 193, doi. 10.2307/3172605
- By:
- Publication type:
- Article
17
Organizational Climate and Decision Framing: An Integrated Approach to Analyzing Industrial Buying Decisions.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 179, doi. 10.2307/3172604
- By:
- Publication type:
- Article
18
Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 164, doi. 10.2307/3172603
- By:
- Publication type:
- Article
19
The Information Processing of Coordinated Media Campaigns.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 149, doi. 10.2307/3172602
- By:
- Publication type:
- Article
20
Reliability of Nominal Data Based on Qualitative Judgments.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 135, doi. 10.2307/3172601
- By:
- Publication type:
- Article