Annotated Subject Index and Author/Title Index Volume XXV, 1988.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 423, doi. 10.1177/002224378802500418
- Publication type:
- Article
Works matching IS 00222437 AND DT 1988 AND VI 25 AND IP 4
Results: 18
1
2
BOOKS AND SOFTWARE RECEIVED.
- Published in:
- 1988
- Publication type:
- Bibliography
3
FOUR CROSS-TABS PACKAGES FOR IBM PCs.
- Published in:
- 1988
- By:
- Publication type:
- Product Review
4
REVIEW OF CORRESPONDENCE ANALYSIS PC SOFTWARE PACKAGES.
- Published in:
- 1988
- By:
- Publication type:
- Product Review
5
LOCATION STRATEGIES FOR RETAIL AND SERVICE FIRMS.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
6
PHILOSOPHICAL AND RADICAL THOUGHT IN MARKETING.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
7
STATISTICAL DESIGN FOR RESEARCH.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
8
THREE-WAY SCALING AND CLUSTERING.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
9
PRINCIPAL COMPONENT ANALYSIS.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
10
Response Effects in Computer-Administered Questioning.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 405, doi. 10.2307/3172952
- By:
- Publication type:
- Article
11
Signal Detection Analysis and Advertising Recognition: An Introduction to Measurement and Interpretation Issues.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 397, doi. 10.2307/3172951
- By:
- Publication type:
- Article
12
Growth Curve Analysis in Marketing: Method and Application.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 391, doi. 10.2307/3172950
- By:
- Publication type:
- Article
13
Niching Versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings .
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 384, doi. 10.2307/3172949
- By:
- Publication type:
- Article
14
Influence of Formalization on the Organizational Commitment and Work Alienation of Salespeople and Industrial Buyers.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 376, doi. 10.2307/3172948
- By:
- Publication type:
- Article
15
A Practical Bayesian Approach to Selection of Optimal Market Testing Strategies.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 363, doi. 10.2307/3172947
- By:
- Publication type:
- Article
16
A Log-Linear Model for Predicting Magazine Audiences.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 356, doi. 10.2307/3172946
- By:
- Publication type:
- Article
17
Impact of Sales Promotions on When, What, and How Much to Buy.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 342, doi. 10.2307/3172945
- By:
- Publication type:
- Article
18
The Price Elasticity of Selective Demand: A Meta-Analysis of Economic Models of Sales.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 331, doi. 10.2307/3172944
- By:
- Publication type:
- Article