BOOKS AND SOFTWARE RECEIVED.
- Published in:
- 1988
- Publication type:
- Bibliography
Works matching IS 00222437 AND DT 1988 AND VI 25 AND IP 3
Results: 17
1
2
SIX BUSINESS GRAPHICS SOFTWARE PACKAGES FOR MARKETING REPORTS.
- Published in:
- 1988
- By:
- Publication type:
- Product Review
3
PRODAS.
- Published in:
- 1988
- By:
- Publication type:
- Product Review
4
THE ELECTRONIC BUSINESS INFORMATION SOURCEBOOK.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
5
THE SPECIFICATION OF AGGREGATE MARKET MODELS.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
6
HIGH VISIBILITY.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
7
PROCEEDINGS OF THE SAWTOOTH SOFTWARE CONFERENCE ON PERCEPTUAL MAPPING, CONJOINT ANALYSIS, AND COMPUTER INTERVIEWING.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
8
THE COMPREHENSION AND MISCOMPREHENSION OF PRINT COMMUNICATIONS: AN INVESTIGATION OF MASS MEDIA MAGAZINES.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
9
THE GROUP DEPTH INTERVIEW: PRINCIPLES AND PRACTICE.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
10
The Impact of Inference on Product Evaluations: Replication and Extension.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 3, p. 308, doi. 10.2307/3172534
- By:
- Publication type:
- Article
11
Estimating an Autoregressive Current Effects Model of Sales Response When Observations are Aggregated Over Time: Lease Squares Versus Maximum Likelihood.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 3, p. 301, doi. 10.2307/3172533
- By:
- Publication type:
- Article
12
Completely Unacceptable Levels in Conjoint Analysis: A Cautionary Note.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 3, p. 293, doi. 10.2307/3172532
- By:
- Publication type:
- Article
13
New Production Preannouncing Behavior: A Market Signaling Study.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 3, p. 282, doi. 10.2307/3172530
- By:
- Publication type:
- Article
14
The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 3, p. 266, doi. 10.2307/3172529
- By:
- Publication type:
- Article
15
Disaggregate Tree-Structure Modeling of Consumer Choice Data.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 3, p. 253, doi. 10.2307/3172528
- By:
- Publication type:
- Article
16
Attitude Toward the Ad: An Assessment of Diverse Measurement Indices Under Different Processing "Sets"
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 3, p. 242, doi. 10.2307/3172527
- By:
- Publication type:
- Article
17
Implications of Market Structure for Elasticity Structure.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 3, p. 229, doi. 10.2307/3172526
- By:
- Publication type:
- Article