BOOKS AND SOFTWARE RECEIVED.
- Published in:
- 1988
- Publication type:
- Bibliography
Works matching IS 00222437 AND DT 1988 AND VI 25 AND IP 1
Results: 21
1
2
AMP SYSTEM FOR ADAPTIVE PERCEPTUAL MAPPING.
- Published in:
- 1988
- By:
- Publication type:
- Product Review
3
RESEARCH-BASED DECISIONS.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
4
BUSINESS INTELLIGENCE: PUTTING IT ALL TOGETHER.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
5
SYSTEMATIC FIELDWORK.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
6
ADVERTISING MEDIA MODELS: A PRACTICAL GUIDE.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
7
FIELD METHODS IN CROSS-CULTURAL RESEARCH.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
8
MARKETING RESEARCH: A COMPUTER ASSISTED APPROACH.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
9
MARKETING RESEARCH IN A MARKETING ENVIRONMENT/MARKETING RESEARCH.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
10
MARKETING ANALYSIS AND DECISION MAKING: TEXT AND CASES WITH LOTUS 1-2-3.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
11
Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 1, p. 103, doi. 10.2307/3172930
- By:
- Publication type:
- Article
12
The Robustness of MDS Configurations in the Case of Incomplete Data.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 1, p. 95, doi. 10.2307/3172929
- By:
- Publication type:
- Article
13
Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 1, p. 87, doi. 10.2307/3172928
- By:
- Publication type:
- Article
14
Knowledge Structure Differences Between More Effective and Less Effective Salespeople.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 1, p. 81, doi. 10.2307/3172927
- By:
- Publication type:
- Article
15
Recognition Versus Recall as Measures of Television Commercial Forgetting.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 1, p. 72, doi. 10.2307/3172926
- By:
- Publication type:
- Article
16
The Relationship Between Advertising and Product Quality Over the Product Life Cycle: A Contingency Theory.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 1, p. 64, doi. 10.2307/3172925
- By:
- Publication type:
- Article
17
A Structural Equations Analysis of the Impact of Price Promotions on Store Performance.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 1, p. 51, doi. 10.2307/3172924
- By:
- Publication type:
- Article
18
Environmental Determinants of Decision-Making Uncertainty in Marketing Channels.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 1, p. 36, doi. 10.2307/3172923
- By:
- Publication type:
- Article
19
Assessing the Real-to-Artificial Generalizability of Multiattribute Attitude Models in Tests of New Product Designs.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 1, p. 25, doi. 10.2307/3172922
- By:
- Publication type:
- Article
20
Flexible Regression.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 1, p. 10, doi. 10.2307/3172921
- By:
- Publication type:
- Article
21
Estimating Elasticities with PIMS Data: Methodological Issues and Substantive Implications.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 1, p. 1, doi. 10.2307/3172920
- By:
- Publication type:
- Article