Works matching IS 00222437 AND DT 1987 AND VI 24 AND IP 4

Results: 25

Annotated Subject Index and Author/Title Index Volumes XIX-XXIII, 1982-1986.

Published in:: Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 473, doi. 10.1177/002224378702400425
Publication type:: Article

Annotated Subject Index and Author/Title Index Volume XXIV, 1987.

Published in:: Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 463, doi. 10.1177/002224378702400424
Publication type:: Article

BOOKS AND SOFTWARE RECEIVED.

Published in:: 1987
Publication type:: Bibliography

THE ELEMENTS OF GRAPHING DATA.

Published in:

1987

By:

Srivastava, Rajendra

Publication type:

Book Review

WHAT'S BEST!/SUPER STATFRAF/MULTIFIT ABACUS.

Published in:: 1987
Publication type:: Product Review

COVARIANCE STRUCTURE MODELING ON THE PERSONAL COMPUTER.

Published in:

1987

By:

Howell, Roy D.

Publication type:

Product Review

MULTIPLE COMPARISONS.

Published in:

1987

By:

Browne, William G.;
Browne, Beverly A.

Publication type:

Book Review

MARKETING MIX ANALYSIS WITH LOTUS 1-2-3.

Published in:

1987

By:

Jacobs, Laurence

Publication type:

Book Review

HONOMICHL ON MARKETING RESEARCH.

Published in:

1987

By:

Cohen, William A.

Publication type:

Book Review

META-ANALYSIS: QUANTITATIVE METHODS FOR RESEARCH SYNTHESIS.

Published in:

1987

By:

Beltramini, Richard F.

Publication type:

Book Review

META-ANALYSIS IN MARKETING: GENERALIZATION OF RESPONSE MODELS.

Published in:

1987

By:

Sawyer, Alan G.

Publication type:

Book Review

Comparing Interpoint Distances in Correspondence Analysis: A Clarification.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 445, doi. 10.2307/3151394

By:

Carroll, J. Douglas;
Green, Paul E.;
Schaffer, Catherine M.

Publication type:

Article

Some Further Remarks on Measurement-Structure Interaction and the Unidimensionality of Constructs.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 438, doi. 10.2307/3151393

By:

Kumar, Ajith;
Dillon, William R.

Publication type:

Article

On the Assessment of Unidimensional Measurement: Internal and External Consistency, and Overall Consistency Criteria.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 432, doi. 10.2307/3151392

By:

Anderson, James C.;
Gerbing, David W.;
Hunter, John E.

Publication type:

Article

Identifying the Generics-Prone Consumer: A Meta-Analysis.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 425, doi. 10.2307/3151391

By:

Szymanski, David M.;
Busch, Paul S.

Publication type:

Article

"Don't Know" Item Nonresponse in a Telephone Survey: Effects of Question Form and Respondent Characteristics.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 418, doi. 10.2307/3151390

By:

Leigh, James H.;
Martin Jr., Claude R.

Publication type:

Article

Source Magnification: The Role of Multiple Sources in the Processing of Advertising Appeals.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 412, doi. 10.2307/3151389

By:

Moore, David J.;
Reardon, Richard

Publication type:

Article

Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 404, doi. 10.2307/3151388

By:

Crosby, Lawrence A.;
Stephens, Nancy

Publication type:

Article

Constrained Discrimination via MDI Estimation: The Use of Additional Information in Segmentation Analysis.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 396, doi. 10.2307/3151387

By:

Kumar, Ajith;
Dillon, William R.

Publication type:

Article

Estimating Willingness to Pay from Survey Data: An Alternative Pre-Test-Market Evaluation Procedure.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 389, doi. 10.2307/3151386

By:

Cameron, Trudy A.;
James, Michelled D.

Publication type:

Article

Associative Positioning Strategies Through Comparative Advertising: Attribute Versus Overall Similarity Approaches.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 377, doi. 10.2307/3151385

By:

Drödge, Cornelia;
Darmon, René Y.

Publication type:

Article

The Effects of a Direct Mail Coupon on Brand Choice Behavior.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 370, doi. 10.2307/3151384

By:

Bawa, Kapil;
Shoemaker, Robert W.

Publication type:

Article

Picture-Word Consistency and Elaborative Processing of Advertisements.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 359, doi. 10.2307/3151383

By:

Houston, Michael J.;
Childers, Terry L.;
Heckler, Susan E.

Publication type:

Article

Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 347, doi. 10.2307/3151382

By:

Dwyer, F. Robert;
Sejo Oh

Publication type:

Article

Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 337, doi. 10.2307/3151381

By:

Fornell, Claes;
Wernerfelt, Birger

Publication type:

Article